Advanced search
Publication Cover
Cogent Business & Management Volume 11, 2024 - Issue 1
Submit an article Journal homepage
1,197
Views
0
CrossRef citations to date
0
Altmetric
Marketing

The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

Ngoc Quang NguyenMarketing Faculty, National Economics University, Hanoi, VietnamORCID Iconhttps://orcid.org/0000-0003-4210-7175View further author information
ORCID Icon,
Hoai Long NguyenMarketing Faculty, National Economics University, Hanoi, VietnamCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4864-3393View further author information
ORCID Icon &
Thuy Giang TrinhMarketing Faculty, National Economics University, Hanoi, VietnamView further author information
Article: 2322780 | Received 22 Aug 2023, Accepted 20 Feb 2024, Published online: 06 Mar 2024

Reprints and Permissions

This is an open access article distributed under the terms of the Creative Commons CC BY license, which permits unrestricted use, distribution, reproduction in any medium, provided the original work is properly cited.

You are not required to obtain permission to reuse this article in part or whole.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.