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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk
Ronaldo Yolanda Putraa Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta, Indonesia;b Institut Teknologi Bisnis dan Kesehatan Muhammadiyah Tulungagung, Tulungagung, Indonesia
https://orcid.org/0000-0002-3486-8743View further author information
https://orcid.org/0000-0002-3486-8743View further author information, Rakotoarisoa Maminiaina Heritiana Sederac Centre de Recherche ISCAM, ISCAM Business School, MadagascarCorrespondence[email protected]
https://orcid.org/0000-0001-6626-0057View further author information
https://orcid.org/0000-0001-6626-0057View further author information & Rakotoarisoa Maminirina Fenitrad Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesiahttps://orcid.org/0000-0002-1045-3404View further author information
https://orcid.org/0000-0002-1045-3404View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})