Cogent Business & Management
Volume 11, 2024 - Issue 1
Open access
1,005
Views
0
CrossRef citations to date
0
Altmetric
Marketing
Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk
Ronaldo Yolanda Putraa Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta, Indonesia;b Institut Teknologi Bisnis dan Kesehatan Muhammadiyah Tulungagung, Tulungagung, Indonesiahttps://orcid.org/0000-0002-3486-8743View further author information
, Rakotoarisoa Maminiaina Heritiana Sederac Centre de Recherche ISCAM, ISCAM Business School, MadagascarCorrespondence[email protected]
https://orcid.org/0000-0001-6626-0057View further author information
& https://orcid.org/0000-0001-6626-0057View further author information
Rakotoarisoa Maminirina Fenitrad Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesiahttps://orcid.org/0000-0002-1045-3404View further author information
Article: 2328317
|
Received 31 Aug 2023, Accepted 01 Mar 2024, Published online: 26 Mar 2024
Reprints and Permissions
This is an open access article distributed under the terms of the Creative Commons CC BY license, which permits unrestricted use, distribution, reproduction in any medium, provided the original work is properly cited.
You are not required to obtain permission to reuse this article in part or whole.
Related research
People also read lists articles that other readers of this article have read.
Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.
Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.