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Marketing

Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers

Luay Tahata Management Information Systems, Gulf University for Science and Technology, Mubarak Al-Abdullah, KuwaitCorrespondence[email protected]

https://orcid.org/0000-0003-3413-2039 View further author information

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Nada Almasrib Management Information Systems, Toronto University, Toronto, CanadaView further author information

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Tarek Tahatc School of Professional Studies, Northwestern University, Chicago, IL, USAView further author information

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Duha Ismaila Management Information Systems, Gulf University for Science and Technology, Mubarak Al-Abdullah, KuwaitView further author information

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Ahmad S. Al-Ahmada Management Information Systems, Gulf University for Science and Technology, Mubarak Al-Abdullah, KuwaitView further author information