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Cogent Business & Management Volume 11, 2024 - Issue 1
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Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers

Luay Tahata Management Information Systems, Gulf University for Science and Technology, Mubarak Al-Abdullah, KuwaitCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3413-2039View further author information
ORCID Icon,
Nada Almasrib Management Information Systems, Toronto University, Toronto, CanadaView further author information
,
Tarek Tahatc School of Professional Studies, Northwestern University, Chicago, IL, USAView further author information
,
Duha Ismaila Management Information Systems, Gulf University for Science and Technology, Mubarak Al-Abdullah, KuwaitView further author information
&
Ahmad S. Al-Ahmada Management Information Systems, Gulf University for Science and Technology, Mubarak Al-Abdullah, KuwaitView further author information
Article: 2351107 | Received 21 May 2023, Accepted 30 Apr 2024, Published online: 10 May 2024

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