The student as a prosumer of educational audio–visual resources: a higher education hybrid learning experience

ABSTRACT

The rise of the student as prosumer (producer–consumer) of educational content is a novel development that has hitherto been the subject of very little research, especially in relation to the generation of digital contents and materials for online and hybrid education in particular. This article analyses whether there are patterns of behaviour and different perceptions associated with different groups of students in their role as producers and/or users in the field of active learning in hybrid university education systems. To this end, the research has been conducted with a group of engineering students at one of the largest blended learning universities in Europe. The results indicate higher levels of involvement in, and appreciation of, the experience in content producers compared with mere content consumers, but the students’ environment and personal attitudes (such as their availability and degree of professional dedication) in relation to this type of education, the profile of which is often quite distinct from that of traditional learning, may differentiate their interest and appreciation of these activities, which are more creative and probably more demanding.

KEYWORDS:

• Prosumer
• blended learning
• digital content
• high education
• video resources

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes

1 Cronbach’s alpha can be obtained with any software for statistics and data science (SPSS, Matlab, Excel, Stata, etc.). In particular, R is a free software environment for statistical computing and allows to obtain easily this parameter and some other indicators of psychometric reliability with the alpha() function of the psych package.

2 The sample size is limited, but not substantially different to other similar experiences such as worked example videos (WEV) for blended learning in undergraduate engineering (see, Pickering & Dawes, 2020, for a review), or several similar pilots projects in tertiary hybrid education (Acosta Rodríguez et al., 2017; Camacho, et al., 2016; Martín-García et al., 2020, as examples)

Additional information

Notes on contributors

Julio Navio-Marco

Julio Navío-Marco MSc in Telecommunications Engineering; BA and PhD in Economics and Business Administration at the UNED; Postgraduate in IESE Business School. Julio Navío is Professor of Business Organization and Digital Economy at the UNED in Spain. EU Jean Monnet chairholder in Digital Economy. Dr Navio is also expert for the EC Directorate-General for Regional and Urban Policy (DG REGIO) and H2020. Dr Navio was Deputy Dean of the Spanish College of Telecommunication Engineers and Vice-President of the Spanish Association of Telecommunication

Luis M. Ruiz-Gómez

Luis Manuel Ruiz-Gómez Prof. Ruiz Gómez, PhD, is a professor in the Department of Business Organization of the National University of Distance Education (UNED) in Spain. His research is focused on digitalisation and technology adoption in education and tourism, the application of new technologies to different sectors and the study of the behaviour of the technology users.

Raquel Arguedas-Sanz

Raquel Arguedas-Sanz Professor of Economics and Business Administration at National Distance Education University (UNED). She obtained her PhD in Finance, with an extraordinary award, at the UNED in 2010. She is accredited with the Financial Risk ManagerTM (FRM) certification issued by the Global Association of Risk Professionals (GARP). Professor of the Doctorate Programme in Economics and Business (UNED), the Official Master in Research in Economics of the UNED and the Interuniversity Master in Sustainability and CSR of the UNED. She has also been a lecturer in several seminars and in-company courses on banking business for Spanish financial institutions. She co-authored more than twenty books and book chapters and thirty articles in professional journals.

Carmen López-Martín

Carmen López-Martín Bachelor Degree in Physics by the University of Granada and Bachelor Degree in Economics by UNED, focused in Economic Analysis specialty; Master of Arts in Economics, 2004–2006. She obtained a PhD in Economics by UNED, year 2015 and received an Extraordinary Doctorate Award from the Economics & Business Science Faculty of UNED. She was hired by the Research Service of the Bank of Spain within the Department of Statistics and Balance Centre. After teaching at the Carlos III University and Rey Juan Carlos University of Madrid, she was recruited by the Business Economy and Accounting Department of UNED. She currently works as Associate Professor and is part of the teaching staff that teaches the subject Investment and Finance in the third course of the Bachelor Degree in Business Science. She has co-authored different chapters of Finance books and has published articles in prestigious international journals, mainly focused in market risk analysis.