Private label brands vs national brands: new battle fronts and future competition

Figures & data

Figure 1. PRISMA flowchart (source: Moher et al., 2009).

Table 1. Database search and search strings.

Database	Search strings	Results
EBSCOhost	‘private label brands Or national brands’, Or ‘private label brands vs national brands’ And ‘manufacturer brands’, And ‘store brands’	111
Science Direct	‘private label brands Or national brands’, Or ‘private label brands vs national brands’ And ‘manufacturer brands’, And ‘store brands’	806
Google Scholar	‘private label brands Or national brands’, Or ‘private label brands vs national brands’ And ‘manufacturer brands’, And ‘store brands’	70

Source: Own elaboration.

Table 2. Articles included in this review.

Journal name	Articles	References
1. Innovation: Organization and Management	1	(Abril & Martos-Partal, 2013)
2. Journal of Retailing and Consumer Services	4	(Abril & Sanchez, 2016; Hökelekli et al., 2017; Olbrich et al., 2017; Romaniuk et al., 2014)
3. Journal of Marketing Channels	1	(Abril et al., 2015)
Journal of business research	2	(Amrouche & Yan, 2012; Manzur et al., 2011)
5. Marketing Intelligence and Planning	1	(Aw & Chong, 2019)
6. International Journal of Retail and Distribution Management	2	(Baek et al., 2020; Stanton et al., 2015)
7. Journal of Brand Management	1	(Reinders & Bartels, 2017)
8. Journal of Product and Brand Management	1	(Beneke et al., 2013)
9. Australasian Marketing Journal	2	(Chimhundu et al., 2015; Nenycz-Thiel & Romaniuk, 2011)
10. European Management Journal	1	(Cuneo et al., 2019)
11. Emerging Issues in Management	1	(Fortuna et al., 2021)
12. International Journal of Applied Business and Economic Research	1	(Gera et al., 2016)
13. Journal of Marketing Research	3	(Geyskens et al., 2010; Lourenço & Gijsbrechts, 2013; Steenkamp et al., 2010)
14. International Journal of Research in Marketing	1	(Gielens et al., 2022)
15. Journal of Retailing	3	(Gielens et al., 2021; Shankar et al., 2011; Ter Braak et al., 2014)
16. American Journal of preventive medicine	1	(Glanz et al., 2012)
17. European Journal of Marketing	1	(Glynn et al., 2012)
18. European Journal of Operational Research	1	(Karray & Martín-Herrán, 2019)
19. European Journal of Business and management	1	(Kumar & Kothari, 2015)
20. Asia Pacific Journal of Research	1	(Loganathan, 2016)
21. Sustainability	1	(Lu et al., 2021)
22. International Journal of Indian Culture and Business Management	1	(Pangriya & Kumar, 2018)
23. The winners	1	(Putra & Fadillah, 2022)
24. Journal of Business Economics and Management	1	(Song, 2012)
25. International Journal of Humanities and Social Science	1	(Vargas-Hernandez & Noruzi Reza, 2011)
Total number of journal articles	34 from 25 journals

Source: Own elaboration.

Table 3. Other included review materials.

Review material	Reference	Total	Research Objective
Conference article	(Brüggemann et al., 2020; Kasotakis & Chountalas, 2014; Mazumder, 2020; Pradhan, 2014)	4	RO1; RO3
Grocery retail reports	(Daymon, 2020; Margulis, 2022; Nielsen, 2018; Roy, 2022; Wilson, 2022)	5	RO3
Theses	(Harleman, 2015; Iller, 2013)	2	RO1; RO2
Total		11

Source: Own elaboration.

Table 4. Selected studies and their relation to the research question.

Author	Year	Paper type	Country	Research Question
1. Abril & Martos-Partal	2013	Empirical	Spain	RQ3
2. Abril & Sanchez	2016	Empirical	Spain	RQ2; RQ3
3. Abril et al.	2015	Empirical	Spain	RQ3
4. Amrouche & Yan	2012	Empirical	USA	RQ3
5. Aw & Chong	2019	Empirical	Malaysia	RQ3
6. Baek et al.	2020	Empirical	USA	RQ3
7. Beneke et al.	2013	Empirical	South Africa	RQ1
8. Chimhundu et al.	2015	Empirical	New Zealand	RQ3
9. Fortuna et al.	2022	Review	Italy	RQ3
10. Gera et al.	2016	Empirical	India	RQ1; RQ2
11. Geyskens et al.	2010	Empirical	UK	RQ1
12. Gielens et al.	2021	Review	USA	RQ2; RQ3
13. Gielens et al.	2022	Empirical	USA	RQ2; RQ3
14. Glanz et al.	2012	Review	USA	RQ3
15. Glynn	2012	Empirical	New Zealand	RQ3
16. Hokelekli	2017	Empirical	Belgium	RQ3
17. Karray & Martin	2019	Empirical	Canada & Spain	RQ2
18. Kasotakis & Chountalas	2014	Empirical	Greece	RQ3
19. Kumar & Kothari	2015	Review	India	RQ2
20. Loganathan	2016	Review	India	RQ1
21. Lourenço & Gijsbrechts	2013	Empirical	Netherlands	RQ3
22. Lu et al.	2021	Empirical	China	RQ3
23. Manzur et al.	2011	Empirical	Chile	RQ1
24. Nenycz-Thiel & Romaniuk	2011	Empirical	Australia	RQ3
25. Olbrich et al.	2017	Empirical	Germany	RQ2; RQ3
26. Pangriya & Kumar	2018	Review	India	RQ3
27. Putra & Fadillah	2022	Empirical	Indonesia	RQ2
28. Reinder & Bartels	2017	Empirical	Australia, Canada, Germany, Netherlands, & USA	RQ3
29. Shankar et al.	2011	Review	USA	RQ3
30. Song	2012	Empirical	China	RQ3
31. Stanton et al.	2015	Review	USA	RQ3
32. Steenkamp et al.	2010	Empirical	Four continents	RQ1
33. Ter braak et al.	2014	Review	Netherlands & Belgium	RQ3
34. Vargas-Hernandez & Noruzi Reza	2011	Review	Mexico & Iran	RQ1

Source: own elaboration.

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