Figures & data
Figure 1. Persuasion Knowledge Model (Friestad & Wright, Citation1994).
![Figure 1. Persuasion Knowledge Model (Friestad & Wright, Citation1994).](/cms/asset/6c4f47b7-c731-461b-8c25-1a4470c2c8ce/oabm_a_2340120_f0001_b.jpg)
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Open access
Figure 1. Persuasion Knowledge Model (Friestad & Wright, Citation1994).
Data will be made available as per request to authors.
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