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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model

Lauren WagnDepartment of Business and Administration, University of Winnipeg, Winnipeg, Manitoba, CanadaView further author information
&
Sara PennerDepartment of Business and Administration, University of Winnipeg, Winnipeg, Manitoba, CanadaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1666-9756View further author information
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Article: 2340120 | Received 11 Oct 2023, Accepted 02 Apr 2024, Published online: 12 Apr 2024

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