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Journal of Hospitality & Tourism Education Volume 36, 2024 - Issue 1
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Research Article

The Role of Online Reviews and Salary on Hospitality Students’ Perceptions and Intentions

Timothy T. Selfa College of Business, Austin Peay State UniversityCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8279-6828
, PhDORCID Icon,
Laura Bookb William F. Harrah College of Hospitality, University of Nevada
, PhD &
Sarah Tanfordb William F. Harrah College of Hospitality, University of Nevada
, PhD
Pages 74-84 | Published online: 21 Sep 2022
 
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ABSTRACT

This research utilizes signaling theory to shed light on the influence employee-generated reviews and job advertisements have on hospitality students’ perceptions and decisions. Specifically, the research examined the influence of salary information in job advertisements and review valence in employee-generated reviews on job pursuit intention (JPI) and person-organization (PO) fit. A vignette-based experiment was conducted in which potential applicants read job advertisements containing salary information and employee-generated reviews. Results show that organizations can overcome negative online employee reviews as long as the salary is adequate.

Disclosure Statement

No potential conflict of interest was reported by the author(s).

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