Open access
445
Views
0
CrossRef citations to date
0
Altmetric
Research Note
Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes
Moritz Ingendahla Ruhr University Bochum, Bochum, GermanyCorrespondence[email protected]
https://orcid.org/0000-0002-2124-0754View further author information
, https://orcid.org/0000-0002-2124-0754View further author information
Leon Brücknerb Darmstadt University of Applied Sciences, Darmstadt, GermanyView further author information
& Tobias Vogelb Darmstadt University of Applied Sciences, Darmstadt, Germanyhttps://orcid.org/0000-0002-5768-1391View further author information
Received 12 Oct 2023, Accepted 27 Mar 2024, Published online: 26 Apr 2024
Reprints and Permissions
This is an open access article distributed under the terms of the Creative Commons CC BY license, which permits unrestricted use, distribution, reproduction in any medium, provided the original work is properly cited.
You are not required to obtain permission to reuse this article in part or whole.
Related research
People also read lists articles that other readers of this article have read.
Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.
Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.