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International Journal of Advertising

The Review of Marketing Communications

Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions

Shu-Chuan Chua Public Relations and Advertising, College of Communication, DePaul University, Chicago, IL, USACorrespondence[email protected]
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Mark Yi-Cheon Yimb The Department of Marketing, Entrepreneurship & Innovation, The Robert J. Manning School of Business, University of Massachusetts Lowell, Lowell, MA, USAView further author information

Juan Mundelc Walter Cronkite School of Journalism & Mass Communication, Arizona State University, Phoenix, AZ, USAView further author information

Received 27 Nov 2023, Accepted 26 Feb 2024, Published online: 11 Mar 2024

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https://doi.org/10.1080/02650487.2024.2325835
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