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International Journal of Multiple Research Approaches Volume 9, 2015 - Issue 1
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Articles

Mixed methods research in sport marketing

Gashaw AbezaSchool of Human Kinetics, University of Ottawa, Ottawa, ON, CanadaCorrespondence[email protected]
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,
Norm O'ReillyFox Professor of Business, Department of Sports Administration, University of Ohio, Athens, OH, USAView further author information
,
Mark DottoriSchool of Human Kinetics, University of Ottawa, Ottawa, ON, CanadaView further author information
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Benoit SéguinSchool of Human Kinetics, University of Ottawa, Ottawa, ON, CanadaView further author information
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Ornella NzindukiyimanaSchool of Kinesiology, University of Western Ontario, London, ON, CanadaView further author information
Pages 40-56 | Received 13 Jan 2015, Accepted 27 Jun 2015, Published online: 04 Sep 2015

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