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Russian Journal of Communication Volume 13, 2021 - Issue 3
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Articles

Persuasive colours for trust in E-commerce: Dutch blue or Russian red?

Peter BroederDepartment of Communication and Cognition, Tilburg University, Tilburg, NetherlandsCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6274-2040View further author information
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Lisanne van DoremalenDepartment of Communication and Cognition, Tilburg University, Tilburg, NetherlandsORCID Iconhttps://orcid.org/0000-0002-7712-5173View further author information
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Pages 253-266 | Received 16 Mar 2021, Accepted 29 Jun 2021, Published online: 12 Jul 2021

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