Cogent Business & Management
Volume 11, 2024 - Issue 1
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MARKETING
Social influence, financial benefit, and e-wallet multi-brand loyalty: The mediating impact of commitment
Widyoretno Adiani1 Institut Teknologi Bandung, School of Business and Management, Bandung, Indonesiahttps://orcid.org/0000-0002-1282-9380View further author information
, Atik Aprianingsih1 Institut Teknologi Bandung, School of Business and Management, Bandung, IndonesiaCorrespondence[email protected]
https://orcid.org/0000-0002-3200-9451View further author information
, https://orcid.org/0000-0002-3200-9451View further author information
Ira Fachira1 Institut Teknologi Bandung, School of Business and Management, Bandung, Indonesiahttps://orcid.org/0000-0003-1340-084XView further author information
, Teresia Debby2 Faculty of Economics, Universitas Katolik Parahyangan, Bandung, Indonesiahttps://orcid.org/0000-0003-0770-9875View further author information
& Andhiny Puspa Maharatie1 Institut Teknologi Bandung, School of Business and Management, Bandung, Indonesiahttps://orcid.org/0009-0006-4585-532XView further author information
Article: 2290228
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Received 11 Dec 2022, Accepted 28 Nov 2023, Published online: 07 Dec 2023
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