Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
P. V. Thayyiba VIT Business School, Vellore Institute of Technology, Vellore, India
https://orcid.org/0000-0001-8929-0398View further author information
https://orcid.org/0000-0001-8929-0398View further author information, Imran Anwarb School of Management, Sir Padampat Singhania University, Udaipur, Indiahttps://orcid.org/0000-0002-2104-1325View further author information
https://orcid.org/0000-0002-2104-1325View further author information, Sulphey M. M.c College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabiahttps://orcid.org/0000-0001-6042-2123View further author information
https://orcid.org/0000-0001-6042-2123View further author information, & Ali Thabit Yahyae Department of Business, Al Janad University of Science and Technology, Taiz, YemenCorrespondence[email protected]
https://orcid.org/0000-0002-0363-8902View further author information
https://orcid.org/0000-0002-0363-8902View further author information
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