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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

Unveiling femvertising: examining gratitude, consumers attitude towards femvertising and personality traits

Amber Waqara Faculty of Knowledge Unit of Business, Economics, Accounting and Commerce, University of Management and Technology, Sialkot, PakistanView further author information
,
Mahwish Jamilb Department of Management Sciences, University of South Asia, Lahore, PakistanView further author information
,
Nabil Mohemmed AL-Hazmic Department of Marketing, College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Kingdom of Saudi ArabiaView further author information
&
Aleena Amird Department of International Business & Marketing, National University of Sciences & technology, Islamabad, PakistanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7318-3790View further author information
ORCID Icon
Article: 2297448 | Received 30 Oct 2022, Accepted 21 Nov 2023, Published online: 18 Jan 2024

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