Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age
Wilbert Manyangaa Department of Marketing, Chinhoyi University of Technology, Chinhoyi, ZimbabweCorrespondence[email protected]
https://orcid.org/0000-0002-6710-0140View further author information
https://orcid.org/0000-0002-6710-0140View further author information, James Kanyepeb Department of Supply Chain Management, Chinhoyi University of Technology, Chinhoyi, Zimbabwehttps://orcid.org/0000-0002-6871-8831View further author information
https://orcid.org/0000-0002-6871-8831View further author information, Lovemore Chikazhec Department of Retail and Consumer Science, Chinhoyi University of Technology, Chinhoyi, Zimbabwehttps://orcid.org/0000-0001-7030-3507View further author information
https://orcid.org/0000-0001-7030-3507View further author information & Tendai Manyangad Department of Educational Studies, Zimbabwe Open University, Harare, Zimbabwehttps://orcid.org/0009-0009-0577-1609View further author information
https://orcid.org/0009-0009-0577-1609View further author information
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