Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Impact of sales promotion on consumer buying behavior in the apparel industry
Manish Mishraa School of Management, Amity University, Lucknow, Uttar Pradesh, IndiaCorrespondence[email protected]
https://orcid.org/0000-0002-5173-9548View further author information
https://orcid.org/0000-0002-5173-9548View further author information, Rohit Kushwahab Amity Business School, Amity University, Uttar Pradesh, Indiahttps://orcid.org/0000-0002-8217-3348View further author information
https://orcid.org/0000-0002-8217-3348View further author information & Nimit Guptac School of Management and Liberal Studies, The NorthCap University, Gurugram, Indiahttps://orcid.org/0000-0002-9207-2620View further author information
https://orcid.org/0000-0002-9207-2620View further author information
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