Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
Financial and marketing approach to export performance: the mediation role of promotion and research and development
Nesredin Temam Hassena College of Business and Economics, Department of Management, Arba Minch University, Arba Minch, EthiopiaCorrespondence[email protected]
https://orcid.org/0009-0009-7838-8942View further author information
Mesfin Lemab International Leadership Institute, Addis Ababa, EthiopiaView further author information
& Gemechu Nemerac Department of Management, College of Business and Economics, Arba Minch University, Arba Minch, EthiopiaView further author information
Article: 2315658
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Received 09 Jun 2023, Accepted 02 Feb 2024, Published online: 28 Feb 2024
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