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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

Fast fashion consumer engagement on Instagram: a case study

María Bonilla-QuijadaBusiness and Economy, Universitat Abat Oliba CEU, Barcelona, SpainCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6580-2421View further author information
ORCID Icon,
Josep Lluís Del Olmo-ArriagaBusiness and Economy, Universitat Abat Oliba CEU, Barcelona, SpainORCID Iconhttps://orcid.org/0000-0003-3603-0415View further author information
ORCID Icon,
David Adreu DomingoBusiness and Economy, Universitat Abat Oliba CEU, Barcelona, SpainView further author information
&
Joan Ripoll-i-AlconBusiness and Economy, Universitat Abat Oliba CEU, Barcelona, SpainView further author information
Article: 2322111 | Received 26 Jun 2023, Accepted 02 Feb 2024, Published online: 06 Mar 2024

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