Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
The power of AI: enhancing customer loyalty through satisfaction and efficiency
Pragya Singha Symbiosis Centre for Management Studies (NOIDA), Symbiosis International University, Pune, IndiaCorrespondence[email protected]
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Vandana Singhb Department of Computer Science, Birla Institute of Technology, Mesra, IndiaView further author information
Article: 2326107
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Received 04 Dec 2023, Accepted 26 Feb 2024, Published online: 25 Mar 2024
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