Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Investigating the brand equity strategy of halal food in a promising emerging Islamic market in a non-Muslim country
Pattareya Sungnoia Faculty of Management Sciences, Rajabhat University, Khao Rup Chang, Songkhla, Thailand
https://orcid.org/0009-0008-0788-1513View further author information
https://orcid.org/0009-0008-0788-1513View further author information & Vuttichat Soonthonsmaib Institute of Science, Innovation, and Culture, Rajamangala University of Technology Krungthep, Bangkok, ThailandCorrespondence[email protected]
https://orcid.org/0000-0001-9661-9999View further author information
https://orcid.org/0000-0001-9661-9999View further author information
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