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Cogent Business & Management Volume 11, 2024 - Issue 1
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Management

The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

Haoran Liua Faculty of Design and Architecture, Universiti Putra Malaysia, Serdang, MalaysiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9807-4096View further author information
ORCID Icon,
Hassan Allia Faculty of Design and Architecture, Universiti Putra Malaysia, Serdang, MalaysiaView further author information
&
Irwan Syah Md Yusoffb Faculty of Human Ecology, Universiti Putra Malaysia, Serdang, MalaysiaView further author information
Article: 2327476 | Received 19 Nov 2023, Accepted 01 Mar 2024, Published online: 15 Mar 2024

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