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Cogent Business & Management Volume 11, 2024 - Issue 1

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Marketing

Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Jeskhael Este Sutantoa Magister Management, Universitas Ciputra Surabaya, IndonesiaCorrespondence[email protected]

https://orcid.org/0000-0002-8084-6756 View further author information

Eric Hariantoa Magister Management, Universitas Ciputra Surabaya, Indonesia

https://orcid.org/0000-0003-1844-1368 View further author information

, Nursaid &

Denpharanto Agung Krisprimandoyoa Magister Management, Universitas Ciputra Surabaya, IndonesiaView further author information

Article: 2334677 | Received 14 Oct 2022, Accepted 13 Mar 2024, Published online: 15 Apr 2024

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https://doi.org/10.1080/23311975.2024.2334677
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