Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping
Nisful Lailaa Faculty of Economics and Business, Universitas Airlangga, Surabaya, IndonesiaCorrespondence[email protected]
https://orcid.org/0000-0001-7985-7370View further author information
Puji Sucia Sukmaningruma Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia
https://orcid.org/0000-0003-4812-5729View further author information
Wan Azman Saini Wan Ngahb School of Business and Economics, Universiti Putra Malaysia, Serdang, Malaysia
https://orcid.org/0000-0002-3108-6789View further author information
Luthfi Nur Rosyidia Faculty of Economics and Business, Universitas Airlangga, Surabaya, IndonesiaView further author information
& Indah Rahmawatia Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia
https://orcid.org/0000-0002-6855-1146View further author information
Article: 2336565
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Received 27 Oct 2023, Accepted 25 Mar 2024, Published online: 08 Apr 2024
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