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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

Unraveling the influence of product advertising on consumer buying interest: exploring product knowledge, product quality, and mediation effects

Bakti Setyadia Faculty of Social and Humanities, Universitas Bina Darma, Palembang, IndonesiaView further author information
,
Sulaiman Helmia Faculty of Social and Humanities, Universitas Bina Darma, Palembang, IndonesiaCorrespondence[email protected]
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&
Adi Santosob Muhammadiyah University of Ponorogo, Ponorogo, IndonesiaView further author information
Article: 2349253 | Received 08 Nov 2023, Accepted 24 Apr 2024, Published online: 09 May 2024

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