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Editorial

A little context, please! Understanding consumer responses to online advertising

References

  • Boerman, S.C., E. Rozendaal, and E.A. van Reijmersdal. 2023. The development and testing of a pictogram signaling advertising in online videos. International Journal of Advertising: 1–20.
  • Buzeta, C., F. De Keyzer, N. Dens, and P. De Pelsmacker. 2023. Branded content and motivations for social media use as drivers of brand outcomes on social media: A cross-cultural study. International Journal of Advertising: 1–35.
  • Dahlen, M., and S. Rosengren. 2016. If advertising won’t die, what will it be? Toward a working definition of advertising. Journal of Advertising 45, no. 3: 334–45.
  • Hatzithomas, L., F. Theodorakioglou, K. Margariti, and C. Boutsouki. 2023. Cross-media advertising strategies and brand attitude: The role of cognitive load. International Journal of Advertising: 1–33.
  • Singh, C., and L. Ang. 2020. Persuasive effects in social media: The case of envy. International Journal of Advertising 40, no. 1: 81–105.

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