A step change in marketing communication education - the next urgent steps for research

References

• Biggs, J. 1988. “Assessing Student Approaches to Learning.” Australian Psychologist 23 (2): 197–206. https://doi.org/10.1080/00050068808255604.
   Web of Science ®Google Scholar
• Biggs, J. 1989. “Approaches to the Enhancement of Tertiary Teaching.” Higher Education Research & Development 8 (1): 7–25. https://doi.org/10.1080/0729436890080102.
   Google Scholar
• Biggs, J. 1993. “What Do Inventories of students’ Learning Processes Really Measure? A Theoretical Review and Clarification.” British Journal of Educational Psychology 63 (1): 3–19. https://doi.org/10.1111/j.2044-8279.1993.tb01038.x.
   PubMed Web of Science ®Google Scholar
• Biggs, J. 2001. “The Reflective Institution: Assuring and Enhancing the Quality of Teaching and Learning.” Higher Education 41 (3): 221–238. https://doi.org/10.1023/A:1004181331049.
   Web of Science ®Google Scholar
• Bolliger, D., F. Inan, and O. Wasilik. 2014. “Development and Validation of the Online Instructor Satisfaction Measure (OISM).” Educational Technology & Society 17 (2): 183–195.
   Web of Science ®Google Scholar
• Bowden, J., L. Tickle, and K. Naumann. 2021. “The Four Pillars of Tertiary Student Engagement and Success: A Holistic Measurement Approach.” Studies in Higher Education 46 (6): 1207–1224. https://doi.org/10.1080/03075079.2019.1672647.
   Web of Science ®Google Scholar
• Cook, I. 2021. “Who is Driving the Great Resignation?.” Harvard Business Review. Accessed September 15, 2021. https://hbr.org/2021/09/who-is-driving-the-great-resignation.
   Google Scholar
• EDUCAUSE. 2017. “ECAR Study of Faculty and Information Technology, 2017.” https://library.educause.edu/resources/2017/10/ecar-study-of-faculty-and-information-technology-2017.
   Google Scholar
• Esarey, J., and N. Valdes. 2020. “Unbiased, Reliable, and Valid Student Evaluations Can Still Be Unfair.” Assessment & Evaluation in Higher Education 45 (8): 1106–1120. https://doi.org/10.1080/02602938.2020.1724875.
   Web of Science ®Google Scholar
• Gangadharbatla, H. 2020. “What We Stand to Lose with Fully Online Advertising Education.” Journal of Advertising Education 24 (1): 74–80. https://doi.org/10.1177/1098048220916919.
   Google Scholar
• Guardian 2020. “Australian Universities to Cut Hundreds of Courses as Funding Crisis Deepens.” Accessed September 30, 2020. https://www.theguardian.com/australia-news/2020/sep/30/australian-universities-to-cut-hundreds-of-courses-as-funding-crisis-deepens.
   Google Scholar
• Harrington, R., and D. Loffredo. 2010. “Insight, Rumination, and Self-Reflection as Predictors of Well-Being.” The Journal of Psychology 145 (1): 39–57. https://doi.org/10.1080/00223980.2010.528072.
   Web of Science ®Google Scholar
• Henderson, M., N. Selwyn, and R. Aston. 2017. “What Works and Why? Student Perceptions of ‘Useful’ Digital Technology in University Teaching and Learning.” Studies in Higher Education 42 (8): 1567–1579. https://doi.org/10.1080/03075079.2015.1007946.
   Web of Science ®Google Scholar
• Howe, D., H. Chen, K. Heitner, and S. Morgan. 2018. “Differences in Nursing Faculty Satisfaction Teaching Online: A Comparative Descriptive Study.” Journal of Nursing Education 57 (9): 536–543. https://doi.org/10.3928/01484834-20180815-05.
   PubMed Web of Science ®Google Scholar
• Inside Higher Education 2021. “Laurentian University Cuts 69 Programs.” April 14, 2021.
   Google Scholar
• Kitchen, P. J. 2021. Changing Academic & Business Realities: The COVID Accelerant; presentation given at the World Marketing Summit, eWMS; Electronic World Marketing Summit 2021 – World Marketing Summit.
   Google Scholar
• Kitchen, P. J., and M. E. Tourky. 2022a. Integrated Marketing Communications: A Global Brand-Driven Approach. London: Palgrave-Macmillan.
   Google Scholar
• Kitchen, P. J., and M. E. A. Tourky. 2022b. “Communications at a Crossroads: What Place for IMC in a Post-COVID-19 Landscape?” Revista de Estudios Empressarials-Seguna, Epoca, Spain 2 (December 2020): 7–17. https://doi.org/10.17561/ree.v2020n2.1.
   Google Scholar
• Lemon, K., and P. Verhoef. 2016. “Understanding Customer Experience Throughout the Customer Journey.” Journal of Marketing 80 (6): 69–96. https://doi.org/10.1509/jm.15.0420.
   Web of Science ®Google Scholar
• Liu, M., E. McKelroy, J. Kang, J. Harron, and S. Liu. 2016. “Examining the Use of Facebook and Twitter as an Additional Social Space in a MOOC.” American Journal of Distance Education 30 (1): 14–26. https://doi.org/10.1080/08923647.2016.1120584.
   Web of Science ®Google Scholar
• Lowenthal, P., C. Bauer, and K. Chen. 2015. “Student Perceptions of Online Learning: An Analysis of Online Course Evaluations.” American Journal of Distance Education 29 (2): 85–97. https://doi.org/10.1080/08923647.2015.1023621.
   Web of Science ®Google Scholar
• Marasi, S., B. Jones, and J. Parker. 2020. “Faculty Satisfaction with Online Teaching: A Comprehensive Study with American Faculty.” Studies in Higher Education 47 (3): 513–525. https://doi.org/10.1080/03075079.2020.1767050.
   Web of Science ®Google Scholar
• McLawhon, R., and C. Cutright. 2012. “Instructor Learning Styles as Indicators of Online Faculty Satisfaction.” Educational Technology & Society 15 (2): 341–353.
   Web of Science ®Google Scholar
• New York Times 2020. “Colleges Slash Budgets in the Pandemic, with ‘Nothing Off-Limits’.” Accessed October 26, 2020. https://www.nytimes.com/2020/10/26/us/colleges-coronavirus-budget-cuts.html.
   Google Scholar
• Quality Indicators of Learning and Teaching. 2021. Student Experience Survey. https://www.qilt.edu.au/surveys/student-experience-survey-(ses).
   Google Scholar
• Schmitt, B. 1999. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands. New York: Free Press.
   Google Scholar
• Schmitt, B., J. Brakus, and L. Zarantonello. 2015. “From Experiential Psychology to Consumer Experience.” Journal of Consumer Psychology 25 (1): 166–171. https://doi.org/10.1016/j.jcps.2014.09.001.
   Web of Science ®Google Scholar
• Simunich, B., D. Robins, and V. Kelly. 2015. “The Impact of Findability on Student Motivation, Self-Efficacy, and Perceptions of Online Course Quality.” American Journal of Distance Education 29 (3): 174–185. https://doi.org/10.1080/08923647.2015.1058604.
   Web of Science ®Google Scholar
• Stickney, L., R. Bento, A. Aggarwal, and V. Adlakha 2017. “Faculty Satisfaction in Online Higher Education.” Eastern Academy of Management Proceedings. Baltimore Maryland.
   Google Scholar
• Tsiligiris, V., and C. Hill. 2019. “A Prospective Model for Aligning Educational Quality and Student Experience in International Higher Education.” Studies in Higher Education 46 (2): 228–244.
   Web of Science ®Google Scholar
• Verhoef, P., K. Lemon, A. Parasuraman, A. Roggeveen, M. Tsiros, and L. Schlesinger. 2009. “Customer Experience Creation: Determinants, Dynamics and Management Strategies.” Journal of Retailing 85 (1): 31–41. https://doi.org/10.1016/j.jretai.2008.11.001.
   Web of Science ®Google Scholar
• Weigold, M. 2020. “Succeeding in Online Advertising Education.” Journal of Advertising Education 24 (1): 69–73. https://doi.org/10.1177/1098048220917129.
   Google Scholar
• Yin, R. 2018. Case Study Research: Design and Methods. 6th ed. Thousand Oaks California USA: Sage.
   Google Scholar