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Volume 30, Issue 2

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 30, Issue 2 (2024)

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Journal of Marketing Communications, Volume 30, Issue 2 (2024)

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Volume 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Introduction

An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research

Gayle Kerr, Ian Lings & Philip J. Kitchen

Pages: 149-151

Published online: 12 Feb 2024

First Page PreviewforAn Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research | Full Text | PDF (135.5 KB) | EPUB

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Article

A step change in marketing communication education - the next urgent steps for research

Gayle Kerr, Ian Lings & Philip J. Kitchen

Pages: 152-165

Published online: 28 Nov 2023

AbstractforA step change in marketing communication education - the next urgent steps for research | Full Text | References | PDF (675.5 KB) | EPUB

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Review Article

Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education

Anna R. McAlister, Saleem Alhabash & Jing Yang

Pages: 166-187

Published online: 01 Dec 2023

AbstractforArtificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education | Full Text | References | PDF (6.3 MB) | EPUB

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Article

The power of synergy to reinvent IMC education

Gayle Kerr, Frank Mulhern, Vijay Viswanathan, Philip Kitchen, Vesna Zabkar, Ian Lings & Jerry Kliatchko

Pages: 188-200

Published online: 17 Dec 2023

AbstractforThe power of synergy to reinvent IMC education | Full Text | References | PDF (255.8 KB) | EPUB

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A New Framework for IMC Planning

Jerry Kliatchko & Roshan Uttamchandani

Pages: 201-220

Published online: 05 Nov 2023

AbstractforA New Framework for IMC Planning | Full Text | References | PDF (2.2 MB) | EPUB

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Article

A “COVID bump” in communication course evaluations: Implications for future assessment

Jami A. Fullerton, Alice Kendrick & John P. Schoeneman Jr

Pages: 221-241

Published online: 30 Oct 2023

AbstractforA “COVID bump” in communication course evaluations: Implications for future assessment | Full Text | References | PDF (3.7 MB) | EPUB

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Article

Marketing communication education in developing countries: Post-pandemic insights from India and South Africa

Holly B. Cooper, Michael T. Ewing, Laknath Jayasinghe, Ilse Struweg & Marius Wait

Pages: 242-264

Published online: 09 May 2023

AbstractforMarketing communication education in developing countries: Post-pandemic insights from India and South Africa | Full Text | References | PDF (448.8 KB) | EPUB

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Article

Competitive advantage for life: an industry view of marketing communication education

Gayle Kerr, Ian Lings, Leigh Terry, Jef Richards & Bruce Muirhead

Pages: 265-281

Published online: 14 Nov 2023

AbstractforCompetitive advantage for life: an industry view of marketing communication education | Full Text | References | PDF (295.4 KB) | EPUB

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