Exploring Influencers’ Commercial Content on Instagram

References

• Abidin, Crystal. 2016. “Visibility Labour: Engaging with Influencers’ Fashion Brands and #OOTD Advertorial Campaigns on Instagram.” Media International Australia 161 (1): 86–100. https://doi.org/10.1177/1329878X16665177.
   Web of Science ®Google Scholar
• Abidin, Crystal. 2021. “From “Networked Publics” to “Refracted Publics”: A Companion Framework for Researching “Below the Radar” Studies.” Social Media + Society 7 (1): 205630512098445. https://doi.org/10.1177/2056305120984458.
   Web of Science ®Google Scholar
• Abidin, Crystal, Kjeld Hansen, Mathilde Hogsnes, Gemma Newlands, Mette Lykke Nielsen, Louise Yung Nielsen, and Tanja Sihvonen. 2020. “A Review of Formal and Informal Regulations in the Nordic Influencer Industry.” Nordic Journal of Media Studies 2 (1): 71–83. https://doi.org/10.2478/njms-2020-0007.
   Google Scholar
• Alassani, Rachidatou, and Julia Göretz. 2019. “Product Placements by Micro and Macro Influencers on Instagram.” In Social Computing and Social Media. Communication and Social Communities, 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, Vol. 11579, 251–267. Springer International Publishing. https://doi.org/10.1007/978-3-030-21905-5_20.
   Google Scholar
• Altheide, David L. 1987. “Reflections: Ethnographic Content Analysis.” Qualitative Sociology 10 (1): 65–77. https://doi.org/10.1007/BF00988269.
   Google Scholar
• Altheide, David L., and John Johnson. 1994. “Criteria for Assessing Interpretive Validity in Qualitative Research.” In Handbook of Qualitative Research, edited by N. K. Denzin and Y. S. Lincoln, 485–499. London, England: Sage Publications, Inc.
   Google Scholar
• Audrezet, Alice, Gwarlann De Kerviler, and Julie Guidry Moulard. 2020. “Authenticity under Threat: When Social Media Influencers Need to Go beyond Self-Presentation.” Journal of Business Research 117: 557–569. https://doi.org/10.1016/j.jbusres.2018.07.008.
   Web of Science ®Google Scholar
• Bainotti, Lucia, Alessandro Caliandro, and Alessandro Gandini. 2021. “From Archive Cultures to Ephemeral Content, and Back: Studying Instagram Stories with Digital Methods.” New Media & Society 23 (12): 3656–3676. https://doi.org/10.1177/1461444820960071.
   Web of Science ®Google Scholar
• Boerman, Sophie C., and Céline M. Müller. 2022. “Understanding Which Cues People Use to Identify Influencer Marketing on Instagram: An Eye Tracking Study and Experiment.” International Journal of Advertising 41 (1): 6–29. https://doi.org/10.1080/02650487.2021.1986256.
   Web of Science ®Google Scholar
• Borchers, Nils S., and Nadja Enke. 2022. “I’ve Never Seen a Client Say: ‘Tell the Influencer Not to Label This as Sponsored’: An Exploration into Influencer Industry Ethics.” Public Relations Review 48 (5): 102235. https://doi.org/10.1016/j.pubrev.2022.102235.
   Web of Science ®Google Scholar
• Britt, Rebecca K., Jameson L. Hayes, Brian C. Britt, and Haseon Park. 2020. “Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers.” Journal of Interactive Advertising 20 (2): 111–118. https://doi.org/10.1080/15252019.2020.1763873.
   Google Scholar
• Caldeira, Sofia P., Sofie Van Bauwel, and Sander De Ridder. 2021. “Photographable Femininities in Women’s Magazines and on Instagram.” European Journal of Cultural Studies 25 (1): 79–96. https://doi.org/10.1177/13675494211003197.
   Web of Science ®Google Scholar
• Campbell, Colin, and Justine Rapp Farrell. 2020. “More than Meets the Eye: The Functional Components Underlying Influencer Marketing.” Business Horizons 63 (4): 469–479. https://doi.org/10.1016/j.bushor.2020.03.003.
   Web of Science ®Google Scholar
• Campbell, Colin, and Pamela Grimm. 2019. “The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs.” Journal of Public Policy & Marketing 38 (1): 110–123.
   Google Scholar
• Casaló, Luis V., Carlos Flavián, and Sergio Ibáñez-Sánchez. 2020. “Influencers on Instagram: Antecedents and Consequences of Opinion Leadership.” Journal of Business Research 117: 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005.
   Web of Science ®Google Scholar
• Domingues Aguiar, Tatiana, and Eva A. van Reijmersdal. 2018. Influencer Marketing. Amsterdam, The Netherlands: SWOCC.
   Google Scholar
• De Veirman, Marijke, Veroline Cauberghe, and Liselot Hudders. 2017. “Marketing through Instagram Influencers: The Impact of Number of Followers and Product Divergence on Brand Attitude.” International Journal of Advertising 36 (5): 798–828. https://doi.org/10.1080/02650487.2017.1348035.
   Web of Science ®Google Scholar
• Djafarova, Elmira, and Tamar Bowes. 2021. “‘Instagram Made Me Buy It’: Generation Z Impulse Purchases in Fashion Industry.” Journal of Retailing and Consumer Services 59 (mars): 102345. https://doi.org/10.1016/j.jretconser.2020.102345.
   Google Scholar
• Djafarova, Elmira, and Chloe Rushworth. 2017. “Exploring the Credibility of Online Celebrities’ Instagram Profiles in Influencing the Purchase Decisions of Young Female Users.” Computers in Human Behavior 68 (mars): 1–7. https://doi.org/10.1016/j.chb.2016.11.009.
   Google Scholar
• Gross, Jana, and Florian Von Wangenheim. 2022. “Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts.” Journal of Interactive Advertising 22 (3): 289–310. https://doi.org/10.1080/15252019.2022.2123724.
   Google Scholar
• Giuffredi-Kähr, Andrea, Alisa Petrova, and Lucia Malär. 2022. “Sponsorship Disclosure of Influencers—A Curse or a Blessing?” Journal of Interactive Marketing 57 (1): 18–34. https://doi.org/10.1177/10949968221075686.
   Web of Science ®Google Scholar
• Hidarto, Anderson. 2021. “The Persuasive Language of Online Advertisements Featuring Social Media Influencers on Instagram: A Multimodal Analysis.” Indonesian JELT: Indonesian Journal of English Language Teaching 16 (1): 15–36. https://doi.org/10.25170/ijelt.v16i1.2550.
   Google Scholar
• Hogsnes, Mathilde, Tor-Morten Grønli, and Kjeld Hansen. 2023. “Unconsciously Influential. Understanding Sociotechnical Influence on Social Media.” Scandinavian Journal of Information Systems 35 (2): 1.
   Google Scholar
• Hudders, Liselot, Steffi De Jans, and Marijke De Veirman. 2020. “The Commercialization of Social Media Stars: A Literature Review and Conceptual Framework on the Strategic Use of Social Media Influencers.” International Journal of Advertising 40 (3): 327–375. https://doi.org/10.1080/02650487.2020.1836925.
   Web of Science ®Google Scholar
• Instagram. 2023. “Instagram Business.” https://business.instagram.com
   Google Scholar
• Inzpire.me 2021. “The Platform to Scale Influencer Marketing.” https://inzpire.me/.
   Google Scholar
• Jorge, Ana, Lidia Marôpo, and Thays Nunes. 2018. “‘I Am Not Being Sponsored to Say This’: A Teen Youtuber and Her Audience Negotiate Branded Content.” Observatorio (OBS*) 12:76–96. https://doi.org/10.15847/obsOBS0001382.
   Google Scholar
• Karagür, Zeynep, Jan-Michael Becker, Kristina Klein, and Alexander Edeling. 2022. “How, Why, and When Disclosure Type Matters for Influencer Marketing.” International Journal of Research in Marketing 39 (2): 313–335. https://doi.org/10.1016/j.ijresmar.2021.09.006.
   Web of Science ®Google Scholar
• Kay, Samantha, Rory Mulcahy, and Joy Parkinson. 2020. “When Less Is More: The Impact of Macro and Micro Social Media Influencers’ Disclosure.” Journal of Marketing Management 36 (3-4): 248–278. https://doi.org/10.1080/0267257X.2020.1718740.
   Web of Science ®Google Scholar
• Klear. 2021. “Find Creators Your Audience Trust.” https://klear.com/.
   Google Scholar
• Kowalczyk, Christine M., and Kathrynn R. Pounders. 2016. “Transforming Celebrities through Social Media: The Role of Authenticity and Emotional Attachment.” Journal of Product & Brand Management 25 (4): 345–356. https://doi.org/10.1108/JPBM-09-2015-0969.
   Web of Science ®Google Scholar
• Lin, Hsin-Chen, Patrick F. Bruning, and Hepsi Swarna. 2018. “Using Online Opinion Leaders to Promote the Hedonic and Utilitarian Value of Products and Services.” Business Horizons 61 (3): 431–442. https://doi.org/10.1016/j.bushor.2018.01.010.
   Web of Science ®Google Scholar
• Lou, Chen, and Shupei Yuan. 2019. “Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media.” Journal of Interactive Advertising 19 (1): 58–73. https://doi.org/10.1080/15252019.2018.1533501.
   Google Scholar
• Martínez-López, Francisco J., Rafael Anaya-Sánchez, Marisel Fernández Giordano, and David Lopez-Lopez. 2020. “Behind Influencer Marketing: Key Marketing Decisions and Their Effects on Followers’ Responses.” Journal of Marketing Management 36 (7-8): 579–607. https://doi.org/10.1080/0267257X.2020.1738525.
   Web of Science ®Google Scholar
• Merriam Webster Dictionary. 2024. “commercial.” https://www.merriam-webster.com/dictionary/commercial.
   Google Scholar
• Park, Jiwoon, Ji Min Lee, Vikki Yiqi Xiong, Felix Septianto, and Yuri Seo. 2021. “David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers.” Journal of Advertising 50 (5): 584–602. https://doi.org/10.1080/00913367.2021.1980470.
   Web of Science ®Google Scholar
• Rose, Gillian. 2014. “On the Relation between ‘Visual Research Methods’ and Contemporary Visual Culture.” The Sociological Review 62 (1): 24–46. https://doi.org/10.1111/1467-954X.12109.
   Web of Science ®Google Scholar
• Rundin, Ksenia, and Jonas Colliander. 2021. “Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising.” Journal of Advertising 50 (5): 548–564. https://doi.org/10.1080/00913367.2021.1980471.
   Web of Science ®Google Scholar
• Statista. 2021. “Share of Online Shoppers Who Have Made a Purchase via SM the Past Six Months in Selected Countries Worldwide in 2020, by Age Group.” https://www.statista.com/statistics/1192455/share-of-people-who-purchased-goods-on-social- media-by-age-group
   Google Scholar
• Statista. 2023. “Influencer Marketing Worldwide—Statistics & Facts.” https://www.statista.com/topics/2496/influence-marketing/#topicOverview
   Google Scholar
• Strauss, Anselm, and Juliet Corbin. 1998. Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Thousand Oaks, CA: Sage.
   Google Scholar
• Sikt. 2024. “The Norwegian Knowledge Sector’s Service Provider.” Conducting research anonymously. Accessed June 1, 2021. https://sikt.no/tjenester/personverntjenester-forskning/personvernhandbok-forskning/gjennomfore-et-prosjekt-uten-behandle-personopplysninger
   Google Scholar
• Tafesse, Wondwesen, and Bronwyn P. Wood. 2021. “Followers’ Engagement with Instagram Influencers: The Role of Influencers’ Content and Engagement Strategy.” Journal of Retailing and Consumer Services 58:102303. https://doi.org/10.1016/j.jretconser.2020.102303.
   Web of Science ®Google Scholar
• Vanninen, Heini, Joel Mero, and Eveliina Kantamaa. 2023. “Social Media Influencers as Mediators of Commercial Messages.” Journal of Internet Commerce 22 (sup1): S4–S27. https://doi.org/10.1080/15332861.2022.2096399.
   Google Scholar
• Voorveld, Hilde A. M., Guda Van Noort, Daniël G. Muntinga, and Fred Bronner. 2018. “Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type.” Journal of Advertising 47 (1): 38–54. https://doi.org/10.1080/00913367.2017.1405754.
   Web of Science ®Google Scholar
• Vrontis, Demetris, Anna Makrides, Michael Christofi, and Alkis Thrassou. 2021. “Social Media Influencer Marketing: A Systematic Review, Integrative Framework and Future Research Agenda.” International Journal of Consumer Studies 45 (4): 617–644. https://doi.org/10.1111/ijcs.12647.
   Web of Science ®Google Scholar
• Zarei, Koosha, Damilola Ibosiola, Reza Farahbakhsh, Zafar Gilani, Kiran Garimella, Noel Crespi, and Gareth Tyson. 2020. “Characterising and Detecting Sponsored Influencer Posts on Instagram.” In 2020 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM), 327–331. The Netherlands. https://doi.org/10.1109/ASONAM49781.2020.9381309.
   Google Scholar