278
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Organizational Voicing Architecture in the Age of Social Media – a Case Study in Professional Service Organizations

ORCID Icon &

References

  • Andersson, R. (2019). Employee communication responsibility: Its antecedents and implications for strategic communication management. International Journal of Strategic Communication, 13(1), 60–75. https://doi.org/10.1080/1553118X.2018.1547731
  • Andersson, R., Heide, M., & Simonsson, C. (2023). Voicing the organization on social media: Towards a nuanced understanding of coworker voice and sources of control. Journal of Communication Management, Advance online publication. https://doi.org/10.1108/JCOM-01-2023-0013
  • Bannister, F., & Connolly, R. (2014). ICT, public values and transformative government: A framework and programme for research. Government Information Quarterly, 31(1), 119–128. https://doi.org/10.1016/j.giq.2013.06.002
  • Barry, J. M., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management, 81, 138–159. https://doi.org/10.1016/j.indmarman.2017.11.005
  • Bourne, C. D. (2015). Thought leadership as a trust strategy in global markets: Goldman Sachs’ promotion of the “BRICs” in the marketplace of ideas. Journal of Public Relations Research, 27(4), 322–336. https://doi.org/10.1080/1062726X.2015.1027772
  • Brockhaus, J., Buhmann, A., & Zerfass, A. (2023). Digitalization in corporate communications: Understanding the emergence and consequences of CommTech and digital infrastructure. Corporate Communications: An International Journal, 28(2), 274–292. https://doi.org/10.1108/CCIJ-03-2022-0035
  • Burnside Lawry, J. (2011). The dark side of stakeholder communication: Stakeholder perception of ineffective organizational listening. Australian Journal of Communication, 38(1), 147–173.
  • Cassinger, C., & Thelander, A. (2020). Voicing the organization on Instagram: Towards a performative understanding of employee voice. Public Relations Inquiry, 9(2), 195–212. https://doi.org/10.1177/2046147X20920820
  • Chen, Z. F., & Lee, J. Y. (2022). Relationship cultivation and social capital: Female transnational entrepreneurs’ relationship-based communication on social media. International Journal of Strategic Communication, 16(2), 182–205. https://doi.org/10.1080/1553118X.2021.2005069
  • Christensen, L. T., & Cornelissen, J. (2011). Bridging corporate and organizational communication: Review, development and a look to the future. Management Communication Quarterly, 25(3), 383–414. https://doi.org/10.1177/0893318910390194
  • Clemente-Suárez, V. J., Navarro-Jiménez, E., Simón-Sanjurjo, J. A., Beltran-Velasco, A. I., Laborde Cárdenas, C. C., Benitez-Agudelo, J. C., & Tornero-Aguilera, J. F. (2022). Mis-dis information in COVID-19 health crisis: A narrative review. International Journal of Environmental Research and Public Health, 19(9), 5321. https://doi.org/10.3390/ijerph19095321
  • Cooren, F. (2017). Acting for, with, and through. In B. H. J. M. Brummans (Ed.), The agency of organizing: Perspectives and case studies (pp. 142–169). Routledge.
  • de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in social media: A framework and meta-analysis. Journal of the Academy of Marketing Science, 48(6), 1211–1228. https://doi.org/10.1007/s11747-020-00731-5
  • Edelman & LinkedIn. (2022). Thought leadership impact report. Retrieved on December 21, 2022. https://www.edelman.com/sites/g/files/aatuss191/files/2022-12/2022%20Edelman%20LinkedIn%20Thought%20Leadership%20Impact%20Report%20_FINAL.pdf
  • Egbert, S., & Rudeloff, C. (2023). Employees as corporate influencers: Exploring the impacts of parasocial interactions on brand equity and brand outcomes. International Journal of Strategic Communication, 17(5), 439–456. https://doi.org/10.1080/1553118X.2023.2231922
  • Eisenhardt, K. M. (1989). Agency theory: An assessment and review. The Academy of Management Review, 14(1), 57–74. https://doi.org/10.2307/258191
  • Elsbach, K. D. (2003). Organizational perception management. Research in Organizational Behaviour, 25, 297–332. https://doi.org/10.1016/S0191-3085(03)25007-3
  • Ennew, C., Kharouf, H., & Sekhon, H. (2011). Trust in UK financial services: A longitudinal analysis. Journal of Financial Services Marketing, 16(1), 65–75. https://doi.org/10.1057/fsm.2011.8
  • Erkkilä, T., & Luoma-Aho, V. (2023). Alert but somewhat unaligned: Public sector organisations’ social media listening strategies during the COVID-19 pandemic. Journal of Communication Management (London, England), 27(1), 120–135. https://doi.org/10.1108/JCOM-02-2022-0015
  • Gearhart, C. C., & Maben, S. K. (2023). Incorporating competent interpersonal listening. In K. R. Place (Ed.), Organizational listening for strategic communication: Building theory and practice (pp. 24–40). Routledge.
  • Greene, C. N., Adam, E. A., Jr., & Ebert, R. J. (1985). Management for effective performance. Prentice-Hall.
  • Harvey, W. S., Mitchell, V., Almeida Jones, A., & Knight, E. (2021). The tensions of defining and developing thought leadership within knowledge-intensive firms. Journal of Knowledge Management, 25(11), 1–33. https://doi.org/10.1108/JKM-06-2020-0431
  • Järventie-Thesleff, R., Moisander, J., & Laine, P.-M. (2011). Organizational dynamics and complexities of corporate brand building—A practice perspective. Scandinavian Journal of Management, 27(2), 196–204. https://doi.org/10.1016/j.scaman.2010.07.001
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
  • Kent, M. L., & Lane, A. B. (2017). A rhizomatous metaphor for dialogic theory. Public Relations Review, 43(3), 568–578. https://doi.org/10.1016/j.pubrev.2017.02.017
  • Kim, J., & Rhee, Y. (2011). Strategic thinking about employee communication behavior (ECB) in public relations: Testing the models of megaphoning and scouting effects in Korea. Journal of Public Relations Research, 23(3), 243–268. https://doi.org/10.1080/1062726X.2011.582204
  • Korzynski, P. Paniagua, J. & Mazurek, G. (2023). Corporate opinion leadership on professional social media. Management Decision, 61(1), 223–242. https://doi.org/10.1108/MD-07-2021-0950
  • Leonardi, P. M., & Treem, J. W. (2020). Behavioral visibility: A new paradigm for organization studies in the age of digitization, digitalization, and datafication. Organization Studies, 41(12), 1601–1625. https://doi.org/10.1177/0170840620970728
  • Lewis, L. (2020). The power of strategic listening. Rowman & Littlefield Publishers.
  • Maben, S. K., & Gearhart, C. C. (2018). Organizational social media accounts: Moving toward listening competency. International Journal of Listening, 32(2), 101–114. https://doi.org/10.1080/10904018.2017.1330658
  • Macnamara, J. (2010). The quadrivium of online public consultation: Policy, culture, resources, technology. Australian Journal of Political Science, 45(2), 227–244. https://doi.org/10.1080/10361141003736141
  • Macnamara, J. (2013). Beyond voice: Audience-making and the work and architecture of listening as new media literacies. Continuum (Mount Lawley, WA), 27(1), 160–175. https://doi.org/10.1080/10304312.2013.736950
  • Macnamara, J. (2016). Organizational listening: The missing essential in public communication. Peter Lang Publishing.
  • Macnamara, J. (2018). Toward a theory and practice of organizational listening. International Journal of Listening, 32(1), 1–23. https://doi.org/10.1080/10904018.2017.1375076
  • Macnamara, J. (2023). Digital corporate communication and organizational listening. In V. Luoma-Aho & M. Badham (Eds.), Handbook on digital corporate communication (pp. 357–370). Edward Elgar Publishing.
  • Macnamara, J. (2024). Organizational listening II: Expanding the concept, theory and practice. Peter Lang Publishing.
  • Madsen, V. T., & Verhoeven, J. W. M. (2019). The big idea of employees as strategic communicators in public relations. In F. Frandsen, W. Johansen, Trench, & S. Romenti (Eds.), Big ideas in public relations research and practice. Emerald Group Publishing. https://books.emeraldinsight.com/page/detail/big-ideas-in-public-relations-research-and-practice/?k=9781838675080
  • Miles, S. J., & Mangold, W. G. (2014). Employee voice: Untapped resource or social media time bomb? Business Horizons, 57(3), 401–411. https://doi.org/10.1016/j.bushor.2013.12.011
  • Navarro, C., Moreno, A., & Zerfass, A. (2018). Mastering the dialogic tools. Journal of Communication Management (London, England), 22(1), 28–45. https://doi.org/10.1108/JCOM-12-2016-0095
  • Nguyen, B., Yu, X., Melewar, T., & Chen, J. (2015). Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51(51), 11–25. https://doi.org/10.1016/j.indmarman.2015.04.017
  • O’Connor, A. & Shumate, M. (2018). A multidimensional network approach to strategic communication. International Journal of Strategic Communication, 12(4), 399–416. https://doi.org/10.1080/1553118X.2018.1452242
  • Park, D.-J. & Berger, B. K. (2004). The presentation of CEOs in the press, 1990-2000: Increasing salience, Positive Valence, and a focus on competency and personal dimensions of image. Journal of Public Relations Research, 16(1), 93–125. https://doi.org/10.1207/s1532754xjprr1601_4
  • Patton, M. Q. (2002). Qualitative research and evaluation methods (3rd ed.). Sage.
  • Pekkala, K. (2020). Managing the communicative organization: A qualitative analysis of knowledge-intensive companies. Corporate Communications: An International Journal, 25(3), 551–571. https://doi.org/10.1108/CCIJ-02-2020-0040
  • Pekkala, K. (2021). Social media and new forms of communicative work. Jyväskylän yliopisto.
  • Pekkala, K., & van Zoonen, W. (2022). Work-related social media use: The mediating role of social media communication self-efficacy. European Management Journal, 40(1), 67–76. https://doi.org/10.1016/j.emj.2021.03.004
  • Pekkala, K., & van Zoonen, W. (2023). Work‐related social media use and the shaping of communicative role perceptions. European Management Review. https://doi.org/10.1111/emre.12597
  • Pressgrove, B. C., & Kim, C. (2022). Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study. Public Relations Review, 48(2), 102177–. https://doi.org/10.1016/j.pubrev.2022.102177
  • Rautiainen, A., & Jokinen, J. (2022). The value-relevance of social media activity of Finnish listed companies. International Journal of Accounting & Information Management, 30(2), 301–323. https://doi.org/10.1108/IJAIM-04-2021-0076
  • Riemer, K., Stieglitz, S., & Meske, C. (2015). From top to bottom. Business & Information Systems Engineering, 57(3), 197–212. https://doi.org/10.1007/s12599-015-0375-3
  • Ritala, D. K. C., & Gailly, B. (2023). Orchestrating knowledge networks: Alter-oriented brokering. Journal of Management, 49(3), 1140–1178. https://doi.org/10.1177/01492063221086247
  • Schneider, L., & Zerfass, A. (2018). Polyphony in corporate and organizational communications: Exploring the roots and characteristics of a new paradigm. Communication Management Review, 3(2), 6–29. https://doi.org/10.22522/cmr20180232
  • Stewart, M. C. & Arnold, C. L. (2018). Defining social listening: Recognizing an emerging dimension of listening. International Journal of Listening, 32(2), 85–100. https://doi.org/10.1080/10904018.2017.1330656
  • Taylor, J. R., & Cooren, F. (1997). What makes communication ‘organizational’? How the many voices of a collectivity become the one voice of an organization. Journal of Pragmatics, 27(4), 409–438. https://doi.org/10.1016/S0378-2166(96)00044-6
  • Troester, R. (1991). The corporate Spokesperson in external organizational communication: what we know and what we need to know. Management Communication Quarterly, 4(4), 528–540. https://doi.org/10.1177/0893318991004004006
  • Vaast, E. (2020). A seat at the table and a room of their own: Interconnected processes of social media use at the intersection of gender and occupation. Organization Studies, 41(12), 1673–1695. https://doi.org/10.1177/0170840619894923
  • Valentini, C. Kruckeberg, D. & Starck, K. (2012). Public relations and community: A persistent covenant. Public Relations Review, 38(5), 873–879. https://doi.org/10.1016/j.pubrev.2012.06.001
  • Vercic, D., & Zerfass, A. (2016). A comparative excellence framework for communication management. Journal of Communication Management (London, England), 20(4), 270–288. https://doi.org/10.1108/JCOM-11-2015-0087
  • Verhoeven, J. W., & Madsen, V. T. (2022). Active employee communication roles in organizations: A framework for understanding and discussing communication role expectations. International Journal of Strategic Communication, 16(1), 91–110. https://doi.org/10.1080/1553118X.2021.2014503
  • Volk, S. C. (2023). Evaluating organizational listening models and methods for measuring the value of listening for identifying opportunities, risks, and crises. In K. R. Place (Ed.), Organizational listening for strategic communication: Building theory and practice (pp. 81-100). Routledge.
  • Volk, S. C., & Zerfass, A. (2018). Alignment: Explicating a key concept in strategic communication. International Journal of Strategic Communication, 12(4), 433–451. https://doi.org/10.1080/1553118X.2018.1452742
  • Watkins, B. A. (2017). Experimenting with dialogue on twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude. Public Relations Review, 43(1), 163–171. https://doi.org/10.1016/j.pubrev.2016.07.002
  • Welch, C., Piekkari, R., Plakoyiannaki, E., & Paavilainen-Mäntymäki, E. (2011). Theorising from case studies: Towards a pluralist future for international business research. Journal of International Business Studies, 42(5), 740–762. https://doi.org/10.1057/jibs.2010.55
  • Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). SAGE.
  • Young, L. (2013). Thought leadership: Prompting businesses to think and learn. Kogan Page.
  • Zerfass, A., Verčič, D., Nothhaft, H., & Page Werder, K. (2018). Strategic communication: Defining the field and its contribution to research and practice. International Journal of Strategic Communication, 2(4), 487–505. https://doi.org/10.1080/1553118X.2018.1493485
  • Zerfass, A., & Viertmann, C. (2016). Multiple voices in corporations and the challenge for strategic communication. In K. Alm, M. Brown, & S. Røyseng (Eds.), Kommunikasjon og ytringsfrihet i organisasjoner (pp. 44–63). Cappelen Damm.
  • Zerfass, A., & Viertmann, C. (2017). Creating business value through corporate communication: A theory-based framework and its practical application. Journal of Communication Management, 21(1), 68–81. https://doi.org/10.1108/JCOM-07-2016-0059