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Journal of Advertising Volume 53, 2024 - Issue 2
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Original Research Articles

Celebrity Endorser Scandals and Competitor Firm Value

Janina KleineUniversity of Augsburg, Augsburg, GermanyView further author information
,
Nico FriederichUniversity of Augsburg, Augsburg, GermanyView further author information
&
Michael PaulUniversity of Augsburg, Augsburg, GermanyCorrespondence[email protected]
View further author information
Pages 262-277 | Received 01 Mar 2022, Accepted 01 Apr 2023, Published online: 09 May 2023

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