Journal of Advertising, Volume 53, Issue 2 (2024)

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Journal of Advertising, Volume 53, Issue 2 (2024)

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Original Research Articles

Article
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations
Mark Tadajewski
Pages: 161-182
Published online: 12 Sep 2023
AbstractforRethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations | Full Text | References | PDF (869.7 KB) | EPUB
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Article
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
Xuan Zhou, Chen Lou & Xun (Irene) Huang
Pages: 183-199
Published online: 08 Jun 2023
AbstractforTranscendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
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Article
Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy
Roberta Iovino, Francesco Testa & Fabio Iraldo
Pages: 200-214
Published online: 06 Mar 2023
AbstractforDo Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
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Article
How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance
Zhihao Yu, Veronika Ponomarenko & Luke Ingalls Liska
Pages: 215-229
Published online: 16 Feb 2023
AbstractforHow to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance | Full Text | References | PDF (2 MB) | EPUB
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Article
Are Concave Ads More Persuasive? The Role of Immersion
Liangyan Wang, Ali Gohary & Eugene Y. Chan
Pages: 230-241
Published online: 31 May 2023
AbstractforAre Concave Ads More Persuasive? The Role of Immersion | Full Text | References | PDF (1.4 MB) | EPUB
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Article
It’s All about Timing: Captive Targeting through Mobile Ads
Jinpyo Hong, Il Im & Sungjun (Steven) Park
Pages: 242-261
Published online: 08 Jun 2023
AbstractforIt’s All about Timing: Captive Targeting through Mobile Ads | Full Text | References | PDF (1.8 MB) | EPUB | Supplemental
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Article
Celebrity Endorser Scandals and Competitor Firm Value
Janina Kleine, Nico Friederich & Michael Paul
Pages: 262-277
Published online: 09 May 2023
AbstractforCelebrity Endorser Scandals and Competitor Firm Value | Full Text | References | PDF (1.2 MB) | EPUB | Supplemental
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Literature Review Corner

Article
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects
Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld & Martin Eisend
Pages: 278-295
Published online: 04 Apr 2023
AbstractforWhen the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects | Full Text | References | PDF (1.9 MB) | EPUB
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Open Access

Research Note

Article
Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges
Itai Himelboim, Ewa Maslowska & Theo Araujo
Pages: 296-306
Published online: 06 Feb 2023
AbstractforIntegrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges | Full Text | References | PDF (1.7 MB) | EPUB
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