Supplemental material
International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 3
Articles
When it pays to be clear: the appeal of concrete communication under uncertainty
Femke van Horena Marketing, Vrije Universiteit Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
https://orcid.org/0000-0001-8887-2695View further author information
https://orcid.org/0000-0001-8887-2695View further author information, Michaela Wänkeb Consumer and Economic Psychology, University of Mannheim, Mannheim, Germanyhttps://orcid.org/0000-0001-8546-4936View further author information
https://orcid.org/0000-0001-8546-4936View further author information & Thomas Mussweilerc Organisational Behaviour, London Business School, London, UKhttps://orcid.org/0000-0001-9373-4668View further author information
https://orcid.org/0000-0001-9373-4668View further author information