International Journal of Advertising, Volume 43, Issue 3 (2024)

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International Journal of Advertising, Volume 43, Issue 3 (2024)

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Editorial

Editorial
Ad skipping, the ‘ad free internet’ and privacy: a call for research
Charles R. Taylor
Pages: 403-404
Published online: 18 Feb 2024
CitationforAd skipping, the ‘ad free internet’ and privacy: a call for research | Full Text | References | PDF (158.4 KB) | EPUB
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Articles

Article
Using the FCB grid to understand privacy concerns in social media advertising
Kibum Youn, Matthew Pittman & Eric Haley
Pages: 405-433
Published online: 03 Aug 2023
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Article
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Yuhosua Ryoo, Soheil Kafiliveyjuyeh, Jung Ah Lee, WooJin Kim & Yongjun Sung
Pages: 434-464
Published online: 27 Jun 2023
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Article
The impacts of donors’ perceived personal resource scarcity on their intentions to volunteer for low- and high-responsibility recipients: the mediating role of perceived social worth
Ming-Yi Chen
Pages: 465-490
Published online: 12 Apr 2023
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Article
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising
Jean Pfiffelmann, Alexander Pfeuffer, Nathalie Dens & Sébastien Soulez
Pages: 491-532
Published online: 19 Apr 2023
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Article
When it pays to be clear: the appeal of concrete communication under uncertainty
Femke van Horen, Michaela Wänke & Thomas Mussweiler
Pages: 533-553
Published online: 08 May 2023
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Open Access
Article
The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing
Longzhao Zheng, Bingrui Huang, Hongfeng Qiu & Haiqing Bai
Pages: 554-579
Published online: 28 Jun 2023
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Perspectives

Article
Perspectives: replication is more than meets the eye
Lars Bergkvist, Freya De Keyzer & Cristian Buzeta
Pages: 580-599
Published online: 08 Sep 2023
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