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Journal of Interactive Advertising Volume 24, 2024 - Issue 1
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Using a Photo-Elicitation Procedure to Examine Consumers’ Motivations to Post Visual Brand-Related User-Generated Content

Annemarie J. Nannea Tilburg University, Tilburg, the NetherlandsCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7094-6502View further author information
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Marjolijn L. Antheunisa Tilburg University, Tilburg, the NetherlandsORCID Iconhttps://orcid.org/0000-0002-7611-742XView further author information
ORCID Icon &
Guda van Noortb University of Amsterdam, Amsterdam, the NetherlandsORCID Iconhttps://orcid.org/0000-0002-6314-1455View further author information
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Pages 13-25 | Published online: 18 Dec 2023

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