Journal of Interactive Advertising, Volume 24, Issue 1 (2024)

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Journal of Interactive Advertising, Volume 24, Issue 1 (2024)

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Volume 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18, 2018 Vol 17, 2017 Vol 16, 2016 Vol 15, 2015 Vol 14, 2014 Vol 13, 2013 Vol 12, 2011-2012 Vol 11, 2010-2011 Vol 10, 2009-2010 Vol 9, 2008-2009 Vol 8, 2007-2008 Vol 7, 2006-2007 Vol 6, 2005-2006 Vol 5, 2004-2005 Vol 4, 2003-2004 Vol 3, 2002-2003 Vol 2, 2001-2002 Vol 1, 2000-2001
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Articles

Article
Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification
Jingren Li & Yanni Ma
Pages: 1-12
Published online: 28 Nov 2023
AbstractforVirtual Influencers in Advertisements: Examining the Role of Authenticity and Identification | Full Text | References | PDF (938.4 KB) | EPUB
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Article
Using a Photo-Elicitation Procedure to Examine Consumers’ Motivations to Post Visual Brand-Related User-Generated Content
Annemarie J. Nanne, Marjolijn L. Antheunis & Guda van Noort
Pages: 13-25
Published online: 18 Dec 2023
AbstractforUsing a Photo-Elicitation Procedure to Examine Consumers’ Motivations to Post Visual Brand-Related User-Generated Content | Full Text | References | PDF (992.8 KB) | EPUB | Supplemental
  • 585 Views
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Open Access
Article
AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit
Yang Feng, Huan Chen & Quan Xie
Pages: 26-47
Published online: 19 Dec 2023
AbstractforAI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit | Full Text | References | PDF (1.3 MB) | EPUB
  • 2021 Views
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Article
I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing
Quan Xie & Chen Lou
Pages: 48-65
Published online: 07 Feb 2024
AbstractforI Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing | Full Text | References | PDF (1.1 MB) | EPUB
  • 360 Views
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Article
Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing
Ruvimbo Musiyiwa & Jenna Jacobson
Pages: 66-83
Published online: 26 Jan 2024
AbstractforLeveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing | Full Text | References | PDF (947.8 KB) | EPUB
  • 1758 Views
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Open Access
Article
U.S. and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents
Sophia Mueller, Tom Kelleher & Yusuke Ibuki
Pages: 84-101
Published online: 12 Feb 2024
AbstractforU.S. and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents | Full Text | References | PDF (1.1 MB) | EPUB
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