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Cogent Engineering Volume 11, 2024 - Issue 1
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Mechanical Engineering

Effectiveness verification framework for coupon distribution marketing measure considering users’ potential purchase intentions

Akiko Yonedaa Graduate School of Creative Science and Engineering, Waseda University, Tokyo, JapanCorrespondence[email protected]
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,
Ryotaro Shimizua Graduate School of Creative Science and Engineering, Waseda University, Tokyo, Japan;b ZOZO Research, Tokyo, JapanView further author information
,
Shion Sakuraic ZOZO, Inc, Tokyo, JapanView further author information
,
Makoto Kawatac ZOZO, Inc, Tokyo, JapanView further author information
,
Haruka Yamashitad Faculty of Science and Technology, Sophia University, Tokyo, JapanView further author information
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Masayuki Gotoe School of Creative Science and Engineering, Waseda University, Tokyo, JapanView further author information
Article: 2307718 | Received 26 Jun 2023, Accepted 16 Jan 2024, Published online: 21 Jan 2024

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