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Cogent Business & Management Volume 11, 2024 - Issue 1

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Marketing

Meta-analytic review of online purchase intention: conceptualising the study variables

Munmun GhoshSymbiosis Institute of Media & Communication, Symbiosis International (Deemed) University, Pune, Maharashtra, IndiaCorrespondence[email protected]

https://orcid.org/0000-0003-3197-3967

Article: 2296686 | Received 24 Jul 2023, Accepted 14 Dec 2023, Published online: 31 Jan 2024

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https://doi.org/10.1080/23311975.2023.2296686
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