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Journal of Interactive Advertising Best Article of the Year Award

Created 01 Jan 2020| Updated 28 Sep 2022 | 2 articles

The Journal of Interactive Advertising Best Article of the Year Award is presented by the American Academy of Advertising to the authors of the most influential and impactful article published in the journal that year. The winner is determined by two steps. First, the initial voting is carried out by American Academy of Advertising members, and five articles are shortlisted. Then, the final voting is carried out by Journal of Interactive Advertising's Editorial Review Board. The winning article is then made free to access for the following year.

Browse the award-winning papers below.

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Article
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media
Michelle R. Nelson, Chang Dae Ham, Eric Haley & Un Chae Chung

Originally published in Journal of Interactive Advertising, Volume: 21, Number: 3 (02 Sep 2021)

Published online: 02 Nov 2021
AbstractforHow Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers
Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram & Itai Himelboim

Originally published in Journal of Interactive Advertising, Volume: 20, Number: 1 (02 Jan 2020)

Published online: 31 Dec 2019
AbstractforComputationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers | Full Text | References | PDF (1.2 MB) | EPUB
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