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Volume 24, Issue 2

Journal of Interactive Advertising

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Cover image for Journal of Interactive Advertising, Volume 24, Issue 2, 2024

Journal of Interactive Advertising, Volume 24, Issue 2 (2024)

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Journal of Interactive Advertising, Volume 24, Issue 2 (2024)

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Volume 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18, 2018 Vol 17, 2017 Vol 16, 2016 Vol 15, 2015 Vol 14, 2014 Vol 13, 2013 Vol 12, 2011-2012 Vol 11, 2010-2011 Vol 10, 2009-2010 Vol 9, 2008-2009 Vol 8, 2007-2008 Vol 7, 2006-2007 Vol 6, 2005-2006 Vol 5, 2004-2005 Vol 4, 2003-2004 Vol 3, 2002-2003 Vol 2, 2001-2002 Vol 1, 2000-2001

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Guest Editorial

Editorial

Charting New Waters in Influencer Advertising: Summary of Recent Inquiries

Chen Lou & S. Venus Jin

Pages: 103-106

Published online: 28 Mar 2024

First Page PreviewforCharting New Waters in Influencer Advertising: Summary of Recent Inquiries | Full Text | References | PDF (404.6 KB) | EPUB

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Research Articles

Article

Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram

Jiemin Looi & Lee Ann Kahlor

Pages: 107-126

Published online: 03 Apr 2024

AbstractforArtificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram | Full Text | References | PDF (1.6 MB) | EPUB

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Article

We’re All Friends Here: Examining Transparasocial Interaction on Twitch and Its Effects on Strategic Communications

Alexander Edward Carter & Mariea Grubbs Hoy

Pages: 127-142

Published online: 24 Apr 2024

AbstractforWe’re All Friends Here: Examining Transparasocial Interaction on Twitch and Its Effects on Strategic Communications | Full Text | References | PDF (1.2 MB) | EPUB

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Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message

Ágnes Buvár, Eszter Balogh, Attila Marcelián Dobai & Judit Tessényi

Pages: 143-155

Published online: 12 Apr 2024

AbstractforDo You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message | Full Text | References | PDF (1.1 MB) | EPUB

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Article

Exploring Influencers’ Commercial Content on Instagram

Mathilde Hogsnes, Tor-Morten Grønli & Kjeld Hansen

Pages: 156-168

Published online: 03 Apr 2024

AbstractforExploring Influencers’ Commercial Content on Instagram | Full Text | References | PDF (1.1 MB) | EPUB

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Open Access

Article

Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

Eunjin (Anna) Kim, Esther Thorson, Margaret Duffy & Heather Shoenberger

Pages: 169-183

Published online: 24 Apr 2024

AbstractforSoftening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure | Full Text | References | PDF (1.5 MB) | EPUB

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Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects

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Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes

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Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality

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Article | Published online: 3 Apr 2024

Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram

Jiemin Looi et al.

Article | Published online: 3 Apr 2024

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