International Journal of Strategic Communication, Volume 16, Issue 2 (2022)

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International Journal of Strategic Communication, Volume 16, Issue 2 (2022)

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Start-up and Entrepreneurial Communication

Research Article

Article
Start-up and Entrepreneurial Communication
Alexander Godulla & Linjuan Rita Men
Pages: 127-133
Published online: 29 Mar 2022
AbstractforStart-up and Entrepreneurial Communication | Full Text | References | PDF (227.6 KB) | EPUB
  • 694 Views
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Article
Analogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research
Britta M. Gossel
Pages: 134-156
Published online: 29 Mar 2022
AbstractforAnalogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research | Full Text | References | PDF (492.8 KB) | EPUB
  • 4622 Views
  • 1 CrossRef citations
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Open Access
Article
Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
Christian Rudeloff, Sigrid Bekmeier-Feuerhahn, Jörg Sikkenga & Aliena Barth
Pages: 157-181
Published online: 29 Mar 2022
AbstractforConditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA) | Full Text | References | PDF (629.6 KB) | EPUB
  • 760 Views
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Article
Relationship Cultivation and Social Capital: Female Transnational Entrepreneurs’ Relationship-Based Communication on Social Media
Zifei Fay Chen & June Y. Lee
Pages: 182-205
Published online: 29 Mar 2022
AbstractforRelationship Cultivation and Social Capital: Female Transnational Entrepreneurs’ Relationship-Based Communication on Social Media | Full Text | References | PDF (542.6 KB) | EPUB
  • 571 Views
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Article
Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges
Vidhi Chaudhri, Jason Pridmore & Carola Mauck
Pages: 206-221
Published online: 29 Mar 2022
AbstractforAssembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges | Full Text | References | PDF (385.1 KB) | EPUB
  • 3924 Views
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Open Access
Article
Narrative Start-up Identity Construction as Strategic Communication
Sanna Ala-Kortesmaa, Tomi Laapotti & Leena Mikkola
Pages: 222-238
Published online: 29 Mar 2022
AbstractforNarrative Start-up Identity Construction as Strategic Communication | Full Text | References | PDF (837.6 KB) | EPUB
  • 2684 Views
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Open Access
Article
Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy
Yi Grace Ji, Zifei Fay Chen & Linjuan Rita Men
Pages: 239-254
Published online: 29 Mar 2022
AbstractforCarving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy | Full Text | References | PDF (706.9 KB) | EPUB
  • 363 Views
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Article
The Role of Internal Communication in Start-ups: State of Research and Practical Approaches
Cornelia Wolf, Alexander Godulla, Leonie Beck & Leah Sophie Neubert
Pages: 255-272
Published online: 29 Mar 2022
AbstractforThe Role of Internal Communication in Start-ups: State of Research and Practical Approaches | Full Text | References | PDF (396.9 KB) | EPUB
  • 1140 Views
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Article
Welcoming Newcomers in Start-Ups: Challenges for Strategic Internal Communication
Mia Thyregod Rasmussen
Pages: 273-290
Published online: 29 Mar 2022
AbstractforWelcoming Newcomers in Start-Ups: Challenges for Strategic Internal Communication | Full Text | References | PDF (413.6 KB) | EPUB
  • 526 Views
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Article
Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat
Soojin Kim, Lisa Tam & Seung B. Bach
Pages: 291-312
Published online: 29 Mar 2022
AbstractforUnderstanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat | Full Text | References | PDF (465.2 KB) | EPUB
  • 785 Views
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Article
The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis
Sun-Young Park & Boon Thau Loo
Pages: 313-331
Published online: 29 Mar 2022
AbstractforThe Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis | Full Text | References | PDF (2 MB) | EPUB
  • 611 Views
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Article
Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter
Rudi Palmieri, Chiara Mercuri & Sabrina Mazzali-Lurati
Pages: 332-355
Published online: 29 Mar 2022
First Page PreviewforPersuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter | Full Text | References | PDF (1.6 MB) | EPUB
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Open Access

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