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European Sport Management Quarterly
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Volume 20, Issue 1

European Sport Management Quarterly

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European Sport Management Quarterly, Volume 20, Issue 1 (2020)

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European Sport Management Quarterly, Volume 20, Issue 1 (2020)

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Vol 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Volume 20, 2020 Vol 19, 2019 Vol 18, 2018 Vol 17, 2017 Vol 16, 2016 Vol 15, 2015 Vol 14, 2014 Vol 13, 2013 Vol 12, 2012 Vol 11, 2011 Vol 10, 2010 Vol 9, 2009 Vol 8, 2008 Vol 7, 2007 Vol 6, 2006 Vol 5, 2005 Vol 4, 2004 Vol 3, 2003 Vol 2, 2002 Vol 1, 2001

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Brand Research in Sport Management

Original Articles

Article

Exploring new routes within brand research in sport management: directions and methodological approaches

Tim Ströbel & Claas Christian Germelmann

Pages: 1-9

Published online: 08 Jan 2020

First Page PreviewforExploring new routes within brand research in sport management: directions and methodological approaches | Full Text | References | PDF (805.1 KB) | EPUB

2776 Views
13 CrossRef citations
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Article

Brand governance practices in Canadian national sport organizations: an exploratory study

Marijke Taks, Benoit Seguin, Michael L. Naraine, Ashley Thompson, Milena M. Parent & Russell Hoye

Pages: 10-29

Published online: 26 Nov 2019

AbstractforBrand governance practices in Canadian national sport organizations: an exploratory study | Full Text | References | PDF (2.1 MB) | EPUB

1292 Views
11 CrossRef citations
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Article

Brand capabilities in English Premier League clubs

Argyro Elisavet Manoli

Pages: 30-46

Published online: 26 Nov 2019

2106 Views
11 CrossRef citations
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Article

Esports extension of a football brand: stakeholder co-creation in action?

Marjorie Bertschy, Hans Mühlbacher & Michel Desbordes

Pages: 47-68

Published online: 03 Dec 2019

3649 Views
31 CrossRef citations
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Article

Value cocreation at sport events

Reinhard Grohs, Verena E. Wieser & Matthias Pristach

Pages: 69-87

Published online: 23 Dec 2019

AbstractforValue cocreation at sport events | Full Text | References | PDF (1.7 MB) | EPUB

2629 Views
29 CrossRef citations
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Article

Exploring athlete brand image development on social media: the role of signalling through source credibility

Sangwon Na, Thilo Kunkel & Jason Doyle

Pages: 88-108

Published online: 17 Sep 2019

AbstractforExploring athlete brand image development on social media: the role of signalling through source credibility | Full Text | References | PDF (1.4 MB) | EPUB

6740 Views
43 CrossRef citations
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European Sport Management Quarterly (Vol.20, Iss.1, 2020)

Brand Research in Sport Management

Brand Research in Sport Management

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