Journal of Interactive Advertising, Volume 17, Issue 2 (2017)

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Journal of Interactive Advertising, Volume 17, Issue 2 (2017)

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Native Advertising: Current Status and Research Agenda

From the Editor

Editorial
Native Advertising: Current Status and Research Agenda
Jooyoung Kim
Page: 79
Published online: 22 Dec 2017
CitationforNative Advertising: Current Status and Research Agenda | Full Text | References | PDF (112.6 KB)
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Articles

Article
Digital Native Advertising: Practitioner Perspectives and a Research Agenda
Bianca Harms, Tammo H.A. Bijmolt & Janny C. Hoekstra
Pages: 80-91
Published online: 22 Aug 2017
AbstractforDigital Native Advertising: Practitioner Perspectives and a Research Agenda | Full Text | References | PDF (458.3 KB)
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Article
Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites
Mengtian Jiang, Brigitte A. McKay, Jef I. Richards & Wally Snyder
Pages: 92-108
Published online: 17 Jan 2018
AbstractforNow You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites | Full Text | References | PDF (1.1 MB)
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Article
Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance
Jihye Kim, Jaejin Lee & Yoo Jin Chung
Pages: 109-123
Published online: 26 Jan 2018
AbstractforProduct Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance | Full Text | References | PDF (787.6 KB)
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Article
To Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers' Responses Toward Native Advertisements in Online News Media
Simone Krouwer, Karolien Poels & Steve Paulussen
Pages: 124-137
Published online: 17 Jan 2018
AbstractforTo Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers' Responses Toward Native Advertisements in Online News Media | Full Text | References | PDF (2 MB)
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Article
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
Nathaniel J. Evans, Joe Phua, Jay Lim & Hyoyeun Jun
Pages: 138-149
Published online: 14 Sep 2017
AbstractforDisclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent | Full Text | References | PDF (621.5 KB)
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Article
Building a Better Native Advertising Disclosure
Bartosz W. Wojdynski, Hyejin Bang, Kate Keib, Brittany N. Jefferson, Dongwon Choi & Jennifer L. Malson
Pages: 150-161
Published online: 19 Sep 2017
AbstractforBuilding a Better Native Advertising Disclosure | Full Text | References | PDF (441.6 KB)
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