Journal of Interactive Advertising, Volume 18, Issue 2 (2018)

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Journal of Interactive Advertising, Volume 18, Issue 2 (2018)

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Digital Technologies and Hopeful Monsters

From the Editors

Editorial
Digital Technologies and Hopeful Monsters
Sally McMillan & Courtney Childers
Pages: 83-84
Published online: 18 Oct 2018
CitationforDigital Technologies and Hopeful Monsters | Full Text | References | PDF (235.4 KB)
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Articles

Article
Trapped in the Filter Bubble? Exploring the Influence of Google Search on the Creative Process
Richie Barker
Pages: 85-95
Published online: 25 Sep 2018
AbstractforTrapped in the Filter Bubble? Exploring the Influence of Google Search on the Creative Process | Full Text | References | PDF (964.7 KB)
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Article
The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel
Emory S. Daniel Jr., Elizabeth C. Crawford Jackson & David K. Westerman
Pages: 96-109
Published online: 18 Oct 2018
AbstractforThe Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel | Full Text | References | PDF (1.1 MB)
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Interactivity Benefits Low Self-Efficacy Smokers More: The Combinatory Effects of Interactivity and Self-Efficacy on Defensive Response and Quitting Intention
Jeeyun Oh & Eunjoo Jin
Pages: 110-124
Published online: 18 Oct 2018
AbstractforInteractivity Benefits Low Self-Efficacy Smokers More: The Combinatory Effects of Interactivity and Self-Efficacy on Defensive Response and Quitting Intention | Full Text | References | PDF (1.4 MB)
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Article
Extremity Bias in User-Generated Content Creation and Consumption in Social Media
Ian P. Bigley & James M. Leonhardt
Pages: 125-135
Published online: 27 Sep 2018
AbstractforExtremity Bias in User-Generated Content Creation and Consumption in Social Media | Full Text | References | PDF (885.3 KB)
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Article
Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking
Nancy H. Brinson, Matthew S. Eastin & Vincent J. Cicchirillo
Pages: 136-147
Published online: 10 Sep 2018
AbstractforReactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking | Full Text | References | PDF (1.2 MB)
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Article
Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit
Songming Feng & Mart Ots
Pages: 148-161
Published online: 09 Oct 2018
AbstractforSeeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit | Full Text | References | PDF (1.4 MB)
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