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Volume 21, Issue 2

Journal of Interactive Advertising

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Journal of Interactive Advertising, Volume 21, Issue 2 (2021)

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Journal of Interactive Advertising, Volume 21, Issue 2 (2021)

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Vol 24, 2024 Vol 23, 2023 Vol 22, 2022 Volume 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18, 2018 Vol 17, 2017 Vol 16, 2016 Vol 15, 2015 Vol 14, 2014 Vol 13, 2013 Vol 12, 2011-2012 Vol 11, 2010-2011 Vol 10, 2009-2010 Vol 9, 2008-2009 Vol 8, 2007-2008 Vol 7, 2006-2007 Vol 6, 2005-2006 Vol 5, 2004-2005 Vol 4, 2003-2004 Vol 3, 2002-2003 Vol 2, 2001-2002 Vol 1, 2000-2001

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Digital and Interactive Marketing Communications in Sports

Introduction

Digital and Interactive Marketing Communications in Sports

Kevin K. Byon & Joe Phua

Pages: 75-78

Published online: 29 Sep 2021

First Page PreviewforDigital and Interactive Marketing Communications in Sports | Full Text | References | PDF (588.8 KB) | EPUB

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Articles

Article

Transforming the Fan Experience through Livestreaming: A Conceptual Model

Sarah Wymer, Michael L. Naraine, Ashleigh-Jane Thompson & Andrew J. Martin

Pages: 79-92

Published online: 01 Jun 2021

AbstractforTransforming the Fan Experience through Livestreaming: A Conceptual Model | Full Text | References | PDF (1.5 MB) | EPUB

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User Response to Extended Reality Sponsorship Activations on Social Media: Exploring Impressions of GoPro’s Use of 360° Video in Marketing

Nicholas Burton & Troy Schlieman

Pages: 93-107

Published online: 04 Aug 2021

AbstractforUser Response to Extended Reality Sponsorship Activations on Social Media: Exploring Impressions of GoPro’s Use of 360° Video in Marketing | Full Text | References | PDF (1.2 MB) | EPUB

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Article

Tell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via an Analysis of Instagram Stories

Bo Li, Olan K. M. Scott, Michael L. Naraine & Brody J. Ruihley

Pages: 108-120

Published online: 05 Mar 2021

AbstractforTell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via an Analysis of Instagram Stories | Full Text | References | PDF (1.1 MB) | EPUB

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Article

Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers

Natasha T. Brison & Andrea N. Geurin

Pages: 121-138

Published online: 15 Jul 2021

AbstractforSocial Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers | Full Text | References | PDF (1.4 MB) | EPUB

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Announcement

Untapped and Understudied Issues in Influencer Advertising

Pages: 139-140

Published online: 29 Sep 2021

CitationforUntapped and Understudied Issues in Influencer Advertising | Full Text | References | PDF (167.4 KB) | EPUB

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Journal of Interactive Advertising (Vol.21, Iss.2, 2021)

Digital and Interactive Marketing Communications in Sports

Digital and Interactive Marketing Communications in Sports

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