Journal of Business-to-Business Marketing, Volume 22, Issue 1-2 (2015)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Business-to-Business Marketing, Volume 22, Issue 1-2 (2015)

See all volumes and issues
Vol 31, 2024 Vol 30, 2023 Vol 29, 2022 Vol 28, 2021 Vol 27, 2020 Vol 26, 2019 Vol 25, 2018 Vol 24, 2017 Vol 23, 2016 Volume 22, 2015 Vol 21, 2014 Vol 20, 2013 Vol 19, 2012 Vol 18, 2011 Vol 17, 2010 Vol 16, 2009 Vol 15, 2008 Vol 14, 2007 Vol 13, 2006 Vol 12, 2005 Vol 11, 2004 Vol 10, 2002-2003 Vol 9, 2002 Vol 8, 2001 Vol 7, 2000 Vol 6, 1999-2000 Vol 5, 1998-1999 Vol 4, 1997-1998 Vol 3, 1996-1997 Vol 2, 1994-1996 Vol 1, 1992-1994
Download citations Download PDFs Download issue

The JBBM at 21—with Dedication to David T. Wilson

Editorial

Editorial
From the EDITOR in Chief: The JBBM at 21
J. David Lichtenthal
Pages: 1-9
Published online: 11 Jun 2015
First Page PreviewforFrom the EDITOR in Chief: The JBBM at 21 | Full Text | References | PDF (163.1 KB)
  • 111 Views
  • 1 CrossRef citations
  • 0Altmetric

In Memorial

Editorial
In Memorial—[email protected]
J. David Lichtenthal
Page: 11
Published online: 11 Jun 2015
CitationforIn Memorial—[email protected] | Full Text | PDF (55.1 KB)
  • 43 Views
  • 0 CrossRef citations
  • 0Altmetric

Original Articles

Article
AT 21—The JBBM Comes of Age: Assessment and Outlook
Venkatapparao Mummalaneni & J. David Lichtenthal
Pages: 13-36
Published online: 11 Jun 2015
AbstractforAT 21—The JBBM Comes of Age: Assessment and Outlook | Full Text | References | PDF (292.7 KB)
  • 105 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Every Future Needs a Past:1 A Personal View of the History of JBBM
Klaus Backhaus
Pages: 37-46
Published online: 11 Jun 2015
AbstractforEvery Future Needs a Past:1 A Personal View of the History of JBBM | Full Text | References | PDF (244.5 KB)
  • 141 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Relevant for Whom? An Essay to Celebrate JBBM’s 21st Anniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers
Michael J. Baker
Pages: 47-58
Published online: 11 Jun 2015
AbstractforRelevant for Whom? An Essay to Celebrate JBBM’s 21st Anniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers | Full Text | References | PDF (135.9 KB)
  • 88 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
JBBM at 21 with a Tribute to David T. Wilson: Founding Editor of the Journal of Business-to-Business Marketing
Paul S. Busch
Pages: 59-66
Published online: 11 Jun 2015
AbstractforJBBM at 21 with a Tribute to David T. Wilson: Founding Editor of the Journal of Business-to-Business Marketing | Full Text | References | PDF (166.5 KB)
  • 108 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21
Michael D. Hutt & Beth A. Walker
Pages: 67-72
Published online: 11 Jun 2015
AbstractforBridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21 | Full Text | References | PDF (93.4 KB)
  • 424 Views
  • 13 CrossRef citations
  • 0Altmetric
Article
JBBM at 21: Variety of Theories, Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa
Dawn Iacobucci & Vincent Onyemah
Pages: 73-85
Published online: 11 Jun 2015
AbstractforJBBM at 21: Variety of Theories, Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa | Full Text | References | PDF (633 KB)
  • 134 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
The Journal of Business-to-Business Marketing at 21 and My Perspective on the Field of B to B Marketing
Robert E. Spekman
Pages: 87-94
Published online: 11 Jun 2015
AbstractforThe Journal of Business-to-Business Marketing at 21 and My Perspective on the Field of B to B Marketing | Full Text | References | PDF (111.2 KB)
  • 424 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Constructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms
Arch G. Woodside
Pages: 95-110
Published online: 11 Jun 2015
AbstractforConstructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms | Full Text | References | PDF (595.1 KB)
  • 598 Views
  • 35 CrossRef citations
  • 0Altmetric
Article
A Scientometric Analysis of Publications in the Journal of Business-to-BusinessMarketing 1993–2014
Louise Young, Ian Wilkinson & Andrew Smith
Pages: 111-123
Published online: 11 Jun 2015
AbstractforA Scientometric Analysis of Publications in the Journal of Business-to-BusinessMarketing 1993–2014 | Full Text | References | PDF (450.2 KB)
  • 719 Views
  • 22 CrossRef citations
  • 0Altmetric
Article
At 21—The Journal of Business-to-Business Marketing Book Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future
Daniel Schepis, Sharon Purchase & Ross Brennan
Pages: 125-144
Published online: 11 Jun 2015
AbstractforAt 21—The Journal of Business-to-Business Marketing Book Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future | Full Text | References | PDF (251 KB)
  • 267 Views
  • 2 CrossRef citations
  • 0Altmetric

Book Reviews

Book Review
Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing: Vol. 19), by Gerald E. Smith (ed.) and Arch G. Woodside (series ed.)
Richard E. Plank
Pages: 145-149
Published online: 11 Jun 2015
First Page PreviewforVisionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing: Vol. 19), by Gerald E. Smith (ed.) and Arch G. Woodside (series ed.) | Full Text | References | PDF (81.7 KB)
  • 67 Views
  • 0 CrossRef citations
  • 0Altmetric
Book Review
Deep Knowledge of B2B Relationships Within and Across Borders (Advances in Business Marketing and Purchasing: Vol. 20), by Roger Baxter (ed.) and Arch G. Woodside (series ed.)
Richard E. Plank
Pages: 151-153
Published online: 11 Jun 2015
First Page PreviewforDeep Knowledge of B2B Relationships Within and Across Borders (Advances in Business Marketing and Purchasing: Vol. 20), by Roger Baxter (ed.) and Arch G. Woodside (series ed.) | Full Text | References | PDF (72.8 KB)
  • 142 Views
  • 0 CrossRef citations
  • 0Altmetric
Book Review
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing: Vol. 21), by Arch G. Woodside (series ed.), Hugh Pattinson and Roger Marshall (eds.)
Richard E. Plank
Pages: 155-158
Published online: 11 Jun 2015
First Page PreviewforField Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing: Vol. 21), by Arch G. Woodside (series ed.), Hugh Pattinson and Roger Marshall (eds.) | Full Text | References | PDF (78.3 KB)
  • 135 Views
  • 0 CrossRef citations
  • 0Altmetric

Announcement

Announcement
Outstanding Article of the Year – 2014
Page: 159
Published online: 11 Jun 2015
CitationforOutstanding Article of the Year – 2014 | Full Text | PDF (48.6 KB)
  • 44 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World
Kawalpreet Singh et al.
Article | Published online: 3 Jun 2024
The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict
Fanglan Pang et al.
Article | Published online: 31 May 2024
The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective
Dario Miočević et al.
Article | Published online: 29 May 2024
Analyzing Business Model Innovation in Internet Firms: A Bibliometric Study
Xiaojie Wu et al.
Review Article | Published online: 23 May 2024
View all latest articles