Journal of Business-to-Business Marketing, Volume 31, Issue 1 (2024)

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Journal of Business-to-Business Marketing, Volume 31, Issue 1 (2024)

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Research Article

Article
Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use
Jianxin Sun, Baolong Ma & Li Zhao
Pages: 1-25
Published online: 15 Sep 2023
AbstractforCan Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use | Full Text | References | PDF (1.6 MB) | EPUB
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Article
The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction
Michelle Caroline van der Merwe, Pierre Mostert, Tinashe Ndoro, Göran Svensson & Tinashe Chuchu
Pages: 27-42
Published online: 09 Feb 2024
AbstractforThe Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction | Full Text | References | PDF (1.5 MB) | EPUB
  • 122 Views
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Article
Institutional Distance and Partnership Governance Arrangements: An Exploratory Study of the Implementation of a Large Cross-Border Reconstruction Project in China
Xinya Guan, Neale Gilbert O’Connor, Zhigang Wang, Zhilong Tian & S. Fiona Chan
Pages: 43-65
Published online: 06 Dec 2023
AbstractforInstitutional Distance and Partnership Governance Arrangements: An Exploratory Study of the Implementation of a Large Cross-Border Reconstruction Project in China | Full Text | References | PDF (729.1 KB) | EPUB
  • 91 Views
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Article
A Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts
Tony Yan, Michael R. Hyman, Grant C. Aguirre & Wenkai Zhou
Pages: 67-86
Published online: 09 Feb 2024
AbstractforA Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts | Full Text | References | PDF (636.7 KB) | EPUB
  • 157 Views
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Article
Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam
Thanh Trang Bui & Dung Quoc To
Pages: 87-113
Published online: 15 Feb 2024
AbstractforLinking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam | Full Text | References | PDF (794.8 KB) | EPUB
  • 116 Views
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Article
Contractual Governance, Fairness, and Extra-Role Altruistic Behavior in Chinese Buyer–Seller Relationships
Yong Wang, Huigang Liang, Shuwen Sun & Yajiong Xue
Pages: 115-140
Published online: 14 Feb 2024
AbstractforContractual Governance, Fairness, and Extra-Role Altruistic Behavior in Chinese Buyer–Seller Relationships | Full Text | References | PDF (1 MB) | EPUB
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