Journal of Nonprofit & Public Sector Marketing, Volume 36, Issue 2 (2024)

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Journal of Nonprofit & Public Sector Marketing, Volume 36, Issue 2 (2024)

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Research Article

Article
Donor Responses to Out-group Beneficiary Profiles in Direct Mail Fundraising: A Canadian Case Study
Christopher Nicholas Dougherty, Kirk Schmidt & Crystal Mahon
Pages: 123-144
Published online: 10 Oct 2022
AbstractforDonor Responses to Out-group Beneficiary Profiles in Direct Mail Fundraising: A Canadian Case Study | Full Text | References | PDF (641.8 KB) | EPUB
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Article
When Politics Disgust: Emotional versus Rational Processing of Attack Ads
Kirsten A. Passyn, David LeBaron & Robert J. Riggle
Pages: 145-178
Published online: 16 Oct 2022
AbstractforWhen Politics Disgust: Emotional versus Rational Processing of Attack Ads | Full Text | References | PDF (523.7 KB) | EPUB
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Article
Public Value in Public Service Ecosystems
Jukka Ojasalo & Sami Kauppinen
Pages: 179-207
Published online: 28 Oct 2022
AbstractforPublic Value in Public Service Ecosystems | Full Text | References | PDF (527.8 KB) | EPUB
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Open Access
Article
Influencing Behavior Change through Corporate Social Marketing: Evidence from Ghana
Ernest Yaw Tweneboah-Koduah & Isaac Serwornu Coffie
Pages: 208-233
Published online: 16 Oct 2022
AbstractforInfluencing Behavior Change through Corporate Social Marketing: Evidence from Ghana | Full Text | References | PDF (668.2 KB) | EPUB
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Article
Causes and Consequences of Attitude Toward the Government during the Covid-19 Crisis: A Study in the Tunisian Context
Balkiss Tekaya & Manel Khadraoui
Pages: 234-269
Published online: 16 Oct 2022
AbstractforCauses and Consequences of Attitude Toward the Government during the Covid-19 Crisis: A Study in the Tunisian Context | Full Text | References | PDF (2.5 MB) | EPUB
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